Setting Up Double-Sided Referral Incentives
Overview
Double-sided referral incentives reward both the person who refers (the referrer) and the person who signs up (the referred). This approach typically generates more referrals than one-sided programs because both parties have a reason to participate.
Why double-sided incentives work
When only the referrer gets rewarded, sharing can feel transactional. The referrer is essentially asking someone to sign up so they can earn a commission. When both sides benefit, the referrer is offering something of value — a discount, credit, or extended trial — which makes the sharing feel like a genuine recommendation rather than a sales pitch.
In B2B SaaS, double-sided incentives are especially effective because purchase decisions often involve evaluating multiple options. A tangible benefit for the referred user can tip the decision in your favor.