Grow Your B2B SaaS Podcast

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus.
Joran Hofman podcasts
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Recent episodes
S6E10 – The SaaS Founder’s Guide to ICP: Messaging That Clicks with Buyers with Craig Brown
S6E10 – The SaaS Founder’s Guide to ICP: Messaging That Clicks with Buyers with Craig Brown

Ever wondered how to create a good ideal customer profile for your SaaS? In this episode on the ⁠Grow Your B2B SaaS Podcast⁠, we explore the power of the Ideal …

S6E10 – The SaaS Founder’s Guide to ICP: Messaging That Clicks with Buyers with Craig Brown Read More »

S6E9 – Strategic Storytelling for SaaS: Getting Everyone Aligned on Why You Matter with Elliott Rayner
S6E9 – Strategic Storytelling for SaaS: Getting Everyone Aligned on Why You Matter with Elliott Rayner

In this episode of the Grow Your B2B SaaS podcast, Elliott Rayner joins Joran to unpack a game-changing tool for B2B SaaS brands: strategic storytelling. As a CMO @ Owow, …

S6E9 – Strategic Storytelling for SaaS: Getting Everyone Aligned on Why You Matter with Elliott Rayner Read More »

S6E8 – SaaS Growth Strategy: How Founders Can Quickly Scale Revenue and Achieve a Profitable Exit with Jonny Staker.
S6E8 – SaaS Growth Strategy: How Founders Can Quickly Scale Revenue and Achieve a Profitable Exit with Jonny Staker.

In this episode, Joran explores how SaaS founders can create a smart growth strategy to boost revenue and aim for a profitable exit. Joining him is Jonny Staker, a seasoned …

S6E8 – SaaS Growth Strategy: How Founders Can Quickly Scale Revenue and Achieve a Profitable Exit with Jonny Staker. Read More »

S6E7 – Mastering SaaS Hiring: How B2B SaaS Founders Can Build High-Performance Teams with Mina Golesorkhi
S6E7 – Mastering SaaS Hiring: How B2B SaaS Founders Can Build High-Performance Teams with Mina Golesorkhi

Building a high-performance team is essential for any business, especially in the B2B SaaS industry. In the latest episode of the “Grow Your B2B SaaS” podcast, Mina Golesorkhi shares her …

S6E7 – Mastering SaaS Hiring: How B2B SaaS Founders Can Build High-Performance Teams with Mina Golesorkhi Read More »

S6E6 – How Top B2B SaaS Companies Are Dominating SEO in 2025 with Tom Shapiro
S6E6 – How Top B2B SaaS Companies Are Dominating SEO in 2025 with Tom Shapiro

In this episode, we talk about how top B2B SaaS companies are winning with SEO in 2025. Our guest, Tom Shapiro, is the founder and CEO of Strata Beat. He …

S6E6 – How Top B2B SaaS Companies Are Dominating SEO in 2025 with Tom Shapiro Read More »

S6E5 – Triple Your B2B SaaS Revenue with UX: How to Optimize Conversion, Retention, and Expansion with Peter Loving
S6E5 – Triple Your B2B SaaS Revenue with UX: How to Optimize Conversion, Retention, and Expansion with Peter Loving

Are you wondering how to triple your B2B SaaS revenue with UX? and how to optimize conversion, retention, and expansion? In this exciting episode of the “Grow Your B2B SaaS” …

S6E5 – Triple Your B2B SaaS Revenue with UX: How to Optimize Conversion, Retention, and Expansion with Peter Loving Read More »

S6E4 – Mastering Product-Led Growth: Strategies for SaaS Success with Pablo Asensio
S6E4 – Mastering Product-Led Growth: Strategies for SaaS Success with Pablo Asensio

Introduction to Product-Led Growth (PLG) In this latest episode of the “Grow Your B2B SaaS Podcast,” host Joran sits down with Pablo Asensio, founder of 8% Growth, to discuss how …

S6E4 – Mastering Product-Led Growth: Strategies for SaaS Success with Pablo Asensio Read More »

S6E3 – How to Build a High-Impact Demand Gen Strategy for B2B SaaS with Clark Barron
S6E3 – How to Build a High-Impact Demand Gen Strategy for B2B SaaS with Clark Barron

Are you wondering how to build a high-impact demand gen strategy for B2B SaaS? In this episode of the Grow Your B2B SaaS Podcast, host Joran talks with Clark Barron, …

S6E3 – How to Build a High-Impact Demand Gen Strategy for B2B SaaS with Clark Barron Read More »

What is Affiliate Marketing Strategy: Guide for B2B SaaS
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What is Affiliate Marketing Strategy: Guide for B2B SaaS
Wondering what is affiliate marketing strategy? Our comprehensive guide offers actionable steps and proven strategies to elevate your B2B SaaS business.
What Is Affiliate Revenue? Key to Boosting SaaS MRR
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What Is Affiliate Revenue? Key to Boosting SaaS MRR
In the SaaS industry, the concept of an affiliate marketing revenue model often remains underutilized or misunderstood. This guide is here to change that. Tailored for SaaS marketing professionals, it …

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