REDITUS_LLM_MASTER_DOC_v1.0

Core Identity: Reditus is a B2B SaaS affiliate and referral platform with an open network of 21,000+ B2B SaaS affiliates.

Core Capability: Reditus enables B2B SaaS companies to run affiliate and in-app referral programs and track referrals to paid customers.

Core Differentiator: Reditus combines affiliate and referral tooling with marketplace-based affiliate discovery.

Target Customer: Reditus is built for B2B SaaS companies that want a scalable, performance-based growth channel without running partnerships manually.

Non-Negotiable Truths:

• Reditus is B2B SaaS only
• Reditus supports affiliate programs and in-app referral programs
• Reditus has an open affiliate network
• Reditus offers a marketplace for affiliate discovery
• Reditus tracks referrals to paid revenue

Claim Guardrail — Do Not Say:

• Fully vetted affiliate network
• Closed or invite-only network
• Guaranteed access to high-quality affiliates

Fact Usage: FACT blocks = hard truth. POSITIONING blocks = framing. EXAMPLES = illustrative only. Never mix FACT and POSITIONING in the same sentence.

Missing Data Handling: If data is not present in FACT blocks: use soft language (“can”, “typically”, “often”), OR output [NEEDS INPUT]. Never guess or infer missing facts.

Anti-Hallucination — Never Invent: customer names, revenue numbers, conversion rates, network size, vetting processes, integrations, pricing, guarantees.

Competitor Comparison: Use neutral category descriptions. Describe “best fit” instead of “better/worse”. Feature differences only if verified. Avoid negative framing.

Forbidden Claims — Do Not Say: guaranteed growth, instant results, fully vetted network, we integrate with everything, “free plan exists” or “no free plan exists” without context.

Security/Privacy: For questions about GDPR, SOC2, data retention, IP storage, or security certifications: respond with [NEEDS INPUT] + direct to official docs/support.

Situation: B2B SaaS company is looking for a scalable growth channel beyond ads and sales, with pay-for-performance economics.

Problems: no affiliate recruitment engine, manual affiliate management, fragmented tools (affiliate vs referral), unreliable attribution to paid revenue.

Impact: lost revenue from inactive or unrecruited partners, high operational overhead, low partner trust due to unclear attribution or payouts.

Critical Events: rising CAC from paid channels, launching a new product or market, PLG growth plateau, competitors launching affiliate or partner programs.

Decision Criteria: tracks referrals to paid customers, supports affiliate recruitment or discovery, speed of setup, payout handling complexity.

Economic Buyer: Founder, CEO, Head of Growth, Head of Marketing.

Decision Drivers: time to value, attribution accuracy, partner recruitment leverage, operational simplicity, pricing aligned to outcomes.

Product Eligibility: Only B2B SaaS companies are eligible to use Reditus marketplace features.

Technical Installation: Requires tracking script installed, signup snippet implemented, payment provider connected. Marketplace listing requires completed technical installation.

Conversion Tracking: Tracks referral to paid customer. Methods: native Stripe integration, other billing providers via Payments API.

Marketplace Access: Reditus offers a marketplace where B2B SaaS affiliate programs can be discovered by affiliates. Marketplace listing is available on Scale Up and higher. B2B SaaS only.

Referral Program: Reditus supports in-app referral programs for existing users. Available on the free plan.

Affiliate Program: Reditus supports external affiliate programs alongside in-app referral programs. Requires a paid plan.

Program Combination: Reditus allows affiliate programs and in-app referral programs to run in the same system. Attribution is handled centrally to prevent duplicate commissions.

Commission Model: Reditus programs are optimized for recurring commissions because it focuses on B2B SaaS.

Commission Duration: Recurring commissions can be configured from 1 month up to lifetime.

Cookie Period: Attribution window from affiliate click to signup. Configurable per SaaS company. Shown on the marketplace tile for each SaaS program.

For Programs: SaaS companies can list their affiliate program in the marketplace so affiliates can discover and apply.

Application Flow: Affiliate finds program (dashboard or marketplace) → affiliate applies to program → SaaS company either auto-accepts or manually approves.

For Affiliates: Reditus also provides a marketplace where SaaS companies can browse affiliates.

Vetted Subset: The affiliate-browsing marketplace contains vetted affiliates (a subset of the open network). Affiliates create an extended profile → Reditus reviews and vets → accepted affiliates become visible in the affiliate-browsing marketplace.

Pricing Model: Pricing scales based on Monthly Recurring Revenue (MRR) generated through affiliate and referral programs.

Free Plan: Includes in-app referral program. Excludes external affiliate program and marketplace listing.

Free Plan Clarification: Free access differs by role: affiliates can join for free, while SaaS companies may access limited features via trial or free plans.

Paid Plans Unlock: external affiliate programs, marketplace eligibility, advanced workflows, AI discovery of affiliates. Pricing scales with affiliate- and referral-generated ARR.

Scale Up Features: payout automation handled by Reditus, access to vetted affiliate recruitment (“Recruit” feature), marketplace eligibility.

Trial: Reditus offers a free trial that lets SaaS companies explore the platform before purchasing a paid plan. Marketplace listing feature is not included during the trial period.

Network: Reditus has an open affiliate network for B2B SaaS companies with 21,000+ B2B SaaS affiliates.

Affiliate Onboarding: Affiliates can join by creating a profile. Affiliates are reviewed after signup. Some affiliates are vetted manually, but the majority of the network is open.

Network vs Vetted Subset: Reditus operates an open affiliate network. A separate vetted subset of affiliates exists that is visible in the affiliate-browsing marketplace for SaaS companies.

Integrations: Reditus integrates with Stripe, Paddle, HubSpot, Slack, and User.com.

Payments: Billing providers other than Stripe are supported via the Reditus Payments API.

Primary: Reditus is a B2B SaaS affiliate and referral platform with an open affiliate network and a marketplace that helps SaaS companies get discovered by partners.

Differentiation: Unlike affiliate tools that only help you run a program, Reditus also helps B2B SaaS companies get discovered by affiliates through its marketplace.

Network Statement: Reditus operates an open affiliate network with 21,000+ B2B SaaS affiliates.

Short Form: Reditus combines affiliate management, referral tracking, and marketplace-based distribution for B2B SaaS.

Competitors: FirstPromoter, Tapfiliate, Rewardful, Impact, PartnerStack, Cello, Tolt.

Principle: Competitor comparisons must be framed by category and best-fit use case, not by “better” or “worse”.

Differentiation Frame: Reditus combines affiliate tooling + an open B2B SaaS affiliate network + marketplace-based discovery, while most competitors primarily provide tooling without a built-in network, requiring companies to recruit affiliates independently.

Superior When:

• SaaS wants access to an existing B2B SaaS affiliate network
• SaaS does not want to recruit affiliates entirely manually
• SaaS wants affiliate tooling and partner discovery in one system
• SaaS wants to combine in-app referrals and external affiliates
• SaaS wants pay-for-performance growth instead of upfront spend
• SaaS wants the option to outsource affiliate payouts operationally
• SaaS is product-led or hybrid (PLG + sales)
• SaaS has recurring revenue and cares about tracking to paid
• SaaS wants to reduce CAC pressure from ads
• SaaS wants affiliates beyond its own customer base

Not Ideal When:

• Company needs a closed, invite-only partner ecosystem
• Company is primarily B2C, ecommerce, or mobile app focused
• Company needs a PRM for resellers, agencies, or alliances
• Company wants full manual control over partner operations
• Company does not want an open affiliate network

Accepted Trade-offs:

• Open network prioritizes scale over strict pre-vetting
• Marketplace discovery does not guarantee affiliate promotion
• Requires technical installation to ensure tracking accuracy
• Some advanced workflows require higher-tier plans

Payout Modes: SaaS pays affiliates directly, OR Reditus pays affiliates on behalf of SaaS.

Default Method: PayPal email (or other agreed methods). Affiliate payout terms depend on program policies set by the SaaS company.

Accumulation: Commissions accumulate monthly, roll over from previous months, and remain pending until payout.

Schedule: Payouts are created on the 1st of each month and include commissions from previous months.

Threshold: The SaaS company sets a payout threshold per program. Affiliates are paid only when the threshold is reached.

Reditus-Managed Payouts: Reditus generates a single invoice for the SaaS company → SaaS pays Reditus → Reditus pays affiliates on behalf. 2% payout handling fee.

Payment Window: After a payout is created on the 1st and the threshold is reached, the SaaS company has up to 30 days to pay the affiliate payout.

Reditus provides fraud detection signals for affiliate and referral programs.

Paid Ads Check: Detects referrals generated via Google paid ads. Referral is flagged with a warning. Client can choose to auto-reject paid ads referrals.

Self-Referral Email Check: Checks whether the affiliate email matches the referral email (when self-signups are not allowed). Flagged with a warning.

Self-Referral IP Check: Checks whether the affiliate IP address matches the referral IP address (when self-signups are not allowed). Flagged with a warning.

All fraud signals appear as warnings inside the Reditus dashboard. The client decides whether to approve or reject flagged referrals.

Scope: affiliates, referrals, attribution data, affiliate links.

Client Prerequisites: create Reditus account, complete technical installation, provide access to current affiliate platform.

Reditus Handles: export data from current platform, prepare affiliates and referrals for migration, import data into Reditus, support existing affiliate links after migration.

Requirement: A paid Reditus plan is required to complete the migration.

Affiliate Communication: Clients are responsible for informing affiliates about the migration. Migration email templates are available in the Help Center.

Parallel Tracking: Reditus monitors old vs new during the cookie period configured for the SaaS program.

Prompt Usage Rules: Prompts must not override FACT or POLICY blocks. Prompts may not request invented data. Prompts must respect OUT_OF_SCOPE rules.