How To Find Affiliate Marketers: 25 Tips From Reditus

Affiliate marketing is one of the most effective ways to grow your business, but finding the right affiliate marketers for your SaaS product can be challenging. With thousands of affiliate sites, blogs, and influencers promoting different products, identifying relevant affiliates who align with your brand requires a strategic approach.

In this guide, we’ll cover 25 expert tips to help you find affiliate marketers and build a strong affiliate program. Whether you’re just starting out or looking to improve your affiliate recruitment efforts, these strategies will help you attract successful affiliate marketers and maximize your affiliate sales.

Why Finding the Right Affiliate Marketers Matters

Affiliate marketers play a crucial role in your business’s growth by promoting your products to potential customers. By collaborating with relevant affiliates, you can:

• Expand your reach beyond traditional marketing efforts.
• Drive affiliate sales without upfront advertising costs.
• Build long-term relationships with affiliate partners.
• Enhance brand awareness through trusted recommendations.

25 Tips to Find Affiliate Marketers

Finding the right affiliate marketers takes a combination of research, outreach, and strategic networking. Below are 25 practical tips to help you locate, engage, and recruit the best affiliates for your B2B SaaS affiliate program.

1. Leverage Search Engines for Affiliate Research

Use Google Search and relevant keywords to find affiliate sites in your niche. Search for terms like:

• “[your industry] affiliate program”
• “best [your product] affiliate programs”
• “top [your niche] affiliate marketers”

Analyze their content, audience engagement, and brand collaborations. SEO tools like Ahrefs or SEMrush can help track backlinks from affiliates promoting your competitors. Optimizing your affiliate landing pages through search engine optimization (SEO) is crucial to make your content appealing to search engines and attract potential affiliates actively seeking new opportunities.

2. Look for Niche Bloggers

Niche bloggers already have an engaged audience. Use tools like BuzzSumo or Feedly to find blogs in your industry. Reach out with a personalized message, offering an affiliate partnership that benefits both parties.

3. Join Affiliate Networks

Affiliate networks like Reditus host thousands of affiliate marketers. Listing your affiliate program on these platforms increases exposure and attracts relevant partners.

4. Explore Affiliate Marketplaces

Platforms like Reditus Marketplace connect SaaS companies with affiliate marketers specializing in software promotion. Keeping your listing updated with incentives helps maintain engagement.

5. Recruit from Online Communities & Forums

Engage in discussions to recruit affiliates on:

• LinkedIn Groups for SaaS professionals
• Reddit communities like r/SaaS and r/Entrepreneur
• Quora discussions on affiliate marketing

Share valuable insights and subtly promote your affiliate program when relevant.

6. Use Social Media to Attract Affiliates

Social media platforms like LinkedIn, Twitter, and Facebook are great for identifying and connecting with potential affiliates. Sharing case studies and testimonials makes your affiliate program more appealing.

7. Identify Influencers on Social Media

Use influencer marketing platforms like Upfluence or Grin to find influencers who align with your brand. Offer them an affiliate partnership with performance-based rewards.

8. Search Affiliate Directories

Affiliate directories like Affilorama and TopAffiliate provide lists of affiliate marketers categorized by industry, simplifying outreach.

9. Check Competitor Affiliate Programs

Analyze your competitors’ affiliate sites using Ahrefs or SEMrush as part of the process of finding affiliates who align with your brand. Offer competitive commission rates or exclusive benefits to attract them.

10. Run Google Ads Targeting Affiliates

Invest in Google Ads targeting keywords like "best [your niche] affiliate program" to attract affiliate marketers actively seeking new opportunities.

11. Optimize Your Affiliate Program Landing Page

Ensure your affiliate program landing page highlights key benefits, commission rates, and marketing support. Attending events and workshops focused on affiliate marketing strategies can provide valuable insights to optimize your landing page. Use testimonials from successful affiliates to build trust.

12. Offer Higher Commission Rates or Performance Bonuses

B2B SaaS products require a longer sales cycle. Offering higher commissions or recurring payouts can make your affiliate program more appealing.

13. Leverage Existing Customers for Affiliate Recruitment

Encourage satisfied customers to help find affiliates through a customer referral program.

14. Use Affiliate Tracking Software

Provide affiliates with transparent performance tracking using tools like Reditus for reporting, automated payouts, and analytics.

15. Engage in Personalized Outreach Campaigns

Send tailored outreach emails to niche bloggers, influencers, and SaaS consultants highlighting why your affiliate program fits their audience.

16. Host Webinars & Educational Content for Affiliates

Create training materials and SaaS-specific marketing guides to help new affiliates succeed.

17. Collaborate with an Affiliate Recruitment Agency

If scaling quickly, work with an affiliate recruitment agency specializing in finding B2B SaaS affiliates.

18. Monitor Industry Trends and Adapt Your Strategy

Stay updated on affiliate marketing trends to refine your recruitment strategy.

19. Build Strong Relationships with Your Affiliates

Providing ongoing support, exclusive perks, and timely payments ensures affiliates remain engaged and loyal.

20. Leverage LinkedIn Sales Navigator

Use LinkedIn Sales Navigator to find potential affiliate marketers based on job titles, industry, or company size.

21. Utilize SaaS Review Sites & Communities

Engage with reviewers on G2, Capterra, and Trustpilot who may be interested in affiliate partnerships.

22. Engage with YouTube Content Creators in SaaS

Identify SaaS-focused YouTube channels producing software comparisons and invite them to join your affiliate program.

23. Target Podcast Hosts in the SaaS Industry

Podcasts are great for B2B SaaS marketing. Reach out to hosts who discuss software solutions and business growth.

24. Offer Guest Blogging Opportunities

Allow relevant affiliate marketers to publish guest posts on your site in exchange for joining your affiliate program.

25. Attend Virtual and In-Person Affiliate Summits

Events like Affiliate Summit, SaaStr, and SaaS Growth Summit are great for connecting with successful affiliate marketers.

Managing and Retaining Affiliate Marketers

Once you’ve found and recruited affiliates, it’s essential to manage and retain them effectively. This involves offering competitive pay structures, transparent reporting, and personalized support. By providing a positive experience for your affiliates, you can build long-term relationships that drive consistent growth for your business.

Competitive Pay Structures and Transparent Reporting

Offering competitive pay structures is crucial for retaining affiliates. This includes providing attractive commission rates, timely payments, and a user-friendly interface. Affiliates are more likely to stay engaged if they feel fairly compensated for their efforts. Providing transparent reporting is also essential, as affiliates value transparency when it comes to tracking their earnings and conversions. Offer a robust reporting system that provides detailed data on performance, commissions, and payments. By following these steps, you can create a successful affiliate marketing program that attracts and retains top talent. Remember to stay up-to-date with trends, seek feedback, and optimize payment processes to ensure the success of your program.

Conclusion: Start Recruiting Affiliates Today

With these 25 proven strategies, you can build a high-performing affiliate network that drives consistent growth for your B2B SaaS business. Use Reditus to find and manage top affiliate marketers effortlessly. Sign up today and start scaling your affiliate program!

Meet the author

Joran Hofman

Back in 2020 I was an affiliate for 80+ SaaS tools and I was generating an average of 30k in organic visits each month with my site. Due to the issues I experienced with the current affiliate management software tools, it never resulted in the passive income I was hoping for. Many clunky affiliate management tools lost me probably more than $20,000+ in affiliate revenue. So I decided to build my own software with a high focus on the affiliates, as in the end, they generate more money for SaaS companies.