Tracking and Analytics for Your In-App Referral Program

Overview

The in-app referral program generates its own tracking and analytics data, separate from your affiliate program metrics. Understanding these metrics helps you optimize the referral experience and measure the impact of user-driven growth.

How referral tracking works

When a user shares their referral link, Reditus tracks the full journey. A first-party cookie is placed when someone clicks a referral link. When that person signs up, the referral is attributed to the referring user. When they convert to a paid subscription via Stripe, the revenue is tracked and the referral commission is calculated.