10 Top B2B Affiliate Marketing Networks: SaaS-Only and Beyond

Launching a successful B2B SaaS affiliate program is just the first step in building a powerful growth engine for your company.

The real challenge begins once your program is live - finding and recruiting the right partners to amplify your product’s value proposition and drive meaningful conversions. However, building this network of affiliates is easier said than done.

While tapping into your existing network, like loyal customers, business partners, and industry contacts, is a good starting point, it will only take you so far.

To truly scale your program and optimize your affiliate marketing efforts, you need access to a broader pool of partners, and that’s where affiliate networks come into play.

While we recommend exploring exclusive affiliate networks that cater specifically to SaaS businesses, only a handful of these are available. Because of this scarcity, this guide will also cover broader affiliate networks with potential value for B2B SaaS.

With that in mind, let’s dive in and introduce you to some of the best affiliate networks for B2B, both exclusive and broad, that can help you recruit top-tier talent and grow your affiliate program.

What is a B2B affiliate network? A refresher

A B2B affiliate network is a platform that connects businesses offering products or services (in this case, SaaS companies) with affiliates (partners) who promote these products in exchange for a commission. These networks act as intermediaries, streamlining the entire process of discovering, recruiting, and managing affiliate partnerships, which is crucial for scaling a business through affiliate marketing.

A SaaS affiliate network is a specialized subset of B2B affiliate networks explicitly designed for software companies. These platforms focus on connecting SaaS businesses with affiliates who are well-versed in promoting digital products, often targeting the unique needs of the SaaS industry, such as subscription-based models and recurring revenue structures.

Effective affiliate software is crucial for managing and optimizing B2B affiliate programs. It streamlines processes such as handling affiliates, monitoring performance, and processing payments, making it accessible even for beginners.

When considering B2B affiliate networks, it’s essential to understand that not all networks function the same way. Depending on your SaaS affiliate marketing strategy, you may choose between two main types of affiliate networks, each offering distinct approaches to managing and recruiting affiliates.

• One-way networks: In one-way networks, SaaS companies can list their affiliate programs and receive inbound applications from interested marketers. However, the company typically cannot actively search for or reach out to specific affiliates. The network serves more as a listing platform, allowing affiliates to find and apply to the best affiliate programs independently. This is a straightforward way to attract affiliate partners but limits proactive recruitment and may slow down finding top-performing affiliates.
• Two-way networks: Two-way networks offer much more flexibility. They not only allow SaaS companies to list their affiliate programs and receive inbound applications but also enable partnership managers to actively search for affiliates based on performance data, niche focus, or audience type. With these networks, you can view detailed profiles of affiliates and directly reach out to potential partners, making recruitment a more strategic and tailored process. This approach gives SaaS companies more control and allows quicker, targeted partnerships.

Network exclusivity: SaaS-specific vs. Broad networks

When choosing an affiliate network for your B2B SaaS program, network exclusivity is an important factor to consider. Some networks are SaaS-specific, meaning they are exclusively designed to connect software companies with affiliates who are experienced or interested in promoting SaaS products. These networks cater specifically to the unique needs of SaaS businesses, making them ideal for driving targeted affiliate traffic and high-quality leads, as the promoters are already familiar with the software industry and its marketing nuances.

On the other hand, broad or generic networks cater to a wider range of industries, including e-commerce, consumer goods, and more. While these networks aren’t exclusively focused on SaaS, they can still offer value. Affiliates on these platforms often promote multiple types of products, which means they may have audiences that include potential SaaS buyers. Moreover, many affiliates are versatile and can effectively promote SaaS solutions alongside other products they market.

Ultimately, the ideal scenario would be using a two-way B2B affiliate network exclusive to SaaS, where all affiliates focus specifically on promoting software solutions. However, since these exclusive networks are rare, many SaaS companies use a combination of SaaS-specific and broader networks to maximize their SaaS affiliate marketing reach. By balancing the two, you can leverage the strengths of each network type to scale your SaaS affiliate marketing program efficiently.

Benefits of using a B2B affiliate network for SaaS businesses

Using a B2B affiliate network can offer numerous advantages for SaaS businesses. Here are some key benefits:

• Increased Reach and Visibility: B2B affiliate networks provide access to a broader pool of potential customers, helping SaaS businesses expand their market reach. Affiliates often have established audiences that trust their recommendations, making it easier to introduce your SaaS product to new prospects.
• Cost-Effective Marketing: Affiliate marketing operates on a performance-based model, meaning SaaS businesses only pay for results. This makes it a cost-effective way to drive sales and generate leads without the upfront costs associated with traditional advertising.
• Targeted Marketing: B2B affiliate networks allow SaaS businesses to target specific industries, job functions, and company sizes. This ensures that marketing efforts are focused on the most relevant audiences, increasing the likelihood of conversions.
• Scalability: B2B affiliate networks enable SaaS businesses to scale their marketing efforts quickly and efficiently. By leveraging the network’s infrastructure and affiliate base, businesses can grow their reach without significant investments in internal resources.

10 affiliate networks you can tap into to grow your SaaS affiliate marketing revenue

To give you the best options, we’ve curated a list of networks spanning exclusive SaaS platforms to broader networks that still hold potential for your affiliate program. Each offers a unique opportunity to expand your affiliate base and drive growth effectively.

For instance, the eBay Partner Network is a dedicated affiliate network that allows individuals to earn commissions by promoting products listed on eBay. It offers a range of products, a commission structure based on eBay's revenue, and benefits like quick cash-out for affiliates. Similarly, the Supermetrics affiliate program provides businesses with a 20% commission rate, a 90-day cookie duration for tracking referrals, and various payout methods, along with extensive support through promotional materials. These programs can be particularly beneficial for B2B SaaS companies.

Let’s explore each one by one.

1. Reditus

Reditus is one of the top SaaS affiliate platforms and among the most robust two-way B2B affiliate networks. It’s specifically designed for SaaS companies and offers both program listing and active recruitment capabilities through two key systems - the Reditus Marketplace and the Recruit Tool.

The Reditus Marketplace

Screenshot from the Reditus Marketplace.

The Reditus Marketplace is laser-focused on SaaS programs, helping businesses list their affiliate programs while making them easily discoverable by over 6000+ SaaS-focused affiliates.

Key highlights include:

• Advanced filtering options: Affiliates can filter programs by industry and commission structures, ensuring they find the right SaaS product that aligns with their audience.
• Auto-accept feature: This automation allows SaaS companies to fast-track the onboarding of new affiliates, helping scale their program quickly without the need for manual review.
• Program earnings calculator: Allows affiliates to estimate potential earnings from a specific SaaS program by entering data like the average deal size, commission rate, and number of referred customers.

Listing your SaaS affiliate program on Reditus is easy. Sign up for a free account and launch your program within minutes. Opting for a premium package (starting at $199/month when paid annually) gives you access to the marketplace and recruitment tool, making it an affordable and scalable option for SaaS companies looking to grow.

Reditus Recruit tool

Screenshot from Reditus recruit tool interface.

Reditus also allows for proactive recruitment through its Recruit Tool, enabling SaaS companies to search for and connect with experienced affiliate marketers who have been pre-vetted and have access to your ICP (Ideal Customer Profile).

Key Recruit tool capabilities include:

• Access to over 6,000+ vetted SaaS affiliates: This significantly reduces the time spent searching for quality partners.
• Information-rich partner profiles: Detailed information about affiliate audience demographics, pricing packages, and other useful data lets you make quick, informed decisions.
• Content sample previews: Review potential affiliates’ promotional content to ensure their style and audience align with your SaaS product.
• Streamlined recruitment workflow: A seamless process flow for affiliate recruitment, from discovering and vetting affiliates to contacting and hiring them, all within one platform.

Expandi’s success story: Driving affiliate team growth and revenue with Reditus

Expandi, a LinkedIn automation tool, leveraged the Reditus Marketplace to grow its affiliate program significantly. Previously limited to their own network, Expandi worked with Reditus to reach affiliates outside their usual channels and unlock new growth potential. Within 12 months, Expandi expanded its affiliate base to over 340+ B2B SaaS affiliates, with the top 10-20% driving most of the traffic and sales.

By using Reditus’ end-to-end platform, Expandi efficiently managed new partnerships, generating over $130K in revenue in the first year and achieving nearly $30K in MRR from Reditus affiliates.

2. PartnerStack

Screenshot from PartnerStack website.

PartnerStack is another top-tier B2B SaaS affiliate network known for its expansive and fast-growing partner ecosystem. It claims to be the number one platform dedicated to B2B SaaS partnerships with a marketplace of over 80,000 active partners. The platform supports over 500 SaaS companies, including big names like PandaDoc, Wistia, and Typeform, all of which leverage its tools to drive and sustain revenue growth.

Like Reditus, PartnerStack’s Marketplace allows SaaS companies to list their affiliate programs for discovery by a wide network of partners. This listing feature helps companies enhance visibility and recruit top-tier affiliates from PartnerStack’s broad partner ecosystem.

• Integration-focused listings: Programs can be categorized based on integrations like HubSpot or Shopify, attracting partners looking for compatible SaaS products.
• Active recruitment tools: SaaS companies can proactively reach out to affiliates, view detailed profiles, and automate invitations to streamline the affiliate partner recruitment process.

This blend of passive discovery and active recruitment makes PartnerStack an effective platform for growing a SaaS affiliate program.

3. Rewardful’s affiliate programs directory

Screenshot from Rewardful website.

Rewardful is a robust affiliate management software built for SaaS companies, allowing them to easily set up affiliate and referral programs through Stripe and Paddle integrations. In addition to its management features, Rewardful offers a curated directory of SaaS affiliate programs, making it a valuable resource for both SaaS companies and affiliates.

Key highlights include:

• Curated SaaS program listings: Feature your SaaS affiliate program in a specialized directory to attract top-tier affiliates.
• Detailed program listing page: Provide transparent commission structures (recurring vs. one-time), cookie duration, and direct affiliate sign-up links.

You can contact Rewardful through their website to learn more about listing your SaaS program.

4. Admitad Connect

Screenshot from Admitad website.

Admitad is a global partnership platform that helps businesses grow through affiliate marketing. A key feature is Admitad Connect, part of the broader Admitad ecosystem, designed to streamline the affiliate marketing process and scale globally.

Key highlights of Admitad Connect include:

• Access 100K+ global publishers: Instantly connect with new affiliate partners and drive international traffic.
• Targeted recruitment: Use the Publisher Invitation tool to recruit influencers and partners aligned with your target audience.
• One-click integration: Easily migrate your existing affiliate program without disruptions.

Tapfiliate, a leading affiliate link tracking platform, integrates with the Admitad Partner Network to offer businesses, including B2B SaaS companies, extended access to Admitad’s 100,000+ active publishers.

5. Awin

Screenshot from Awin website.

Awin is a global affiliate marketing platform that helps businesses of all sizes grow through online partnerships. With more than 30,000 customers and partnerships spanning various sectors like retail, finance, travel, and more, Awin is a powerful solution for advertisers, publishers, and agencies alike. It has a strong presence in the B2B affiliate network UK market, making it a valuable choice for businesses looking to expand their reach within the UK and globally.

Key highlights include:

• Extensive publisher network: With over 100,000 active publishers, Awin gives businesses access to a vast network of influencers, content creators, and other affiliate partners.
• Flexible plans for advertisers: Awin offers flexible plans, from Awin Access, a cost-efficient, self-managed program, to Awin Advanced, which provides data-driven insights and automation for optimizing performance.

6. impact.com

Screenshot from impact.com website.

impact.com is a leading global partnership management platform, designed to simplify how SaaS companies and enterprises manage their affiliate partnerships. With a vast network of 120K+ vetted global partners, Impact.com offers the tools to discover, recruit, and manage diverse affiliate partners such as influencers, content creators, and professional services firms.

Key highlights include:

• Diverse partner discovery: Claims to offer access to over 7 million potential partners through Impact.com’s powerful discovery tools. Find affiliates, influencers, and more to promote your SaaS products across multiple channels.
• Comprehensive partner insights: Assess potential partners based on reach, engagement, and past collaborations. Detailed profiles provide traffic statistics, audience demographics, and more to ensure the right match for your program.

7. ClickBank

Screenshot from ClickBank website.

ClickBank is a well-established global e-commerce platform and affiliate marketplace founded in 1998. With over six million clients worldwide, ClickBank ranks as one of the largest affiliate networks. The platform primarily focuses on e-commerce products, but SaaS products can also be listed and promoted through it, making it a versatile option for both digital and physical product owners.

Key highlights include:

• Vast marketplace: ClickBank connects affiliates and product owners through its marketplace, which supports a wide range of categories, including e-commerce, health supplements, and SaaS products. This makes it an ideal platform for businesses wanting to grow through affiliate marketing.
• Direct response focus: ClickBank excels in promoting direct response offers, which are designed to elicit immediate purchases, making it a powerful platform for product owners looking to drive fast, measurable results.
• Transparent fees: ClickBank charges a 7.5% + $1 transaction fee on sales, with dynamic calculations for taxes and shipping, leaving sellers with a clear view of their earnings and affiliates with high commission potential.

8. ShareASale

Screenshot from ShareASale website.

ShareASale is one of the largest and most versatile affiliate marketing networks, offering solutions across a variety of industries, including B2B SaaS businesses. While not exclusive to SaaS, it provides tools and features that can help SaaS companies build successful affiliate programs. Based in Chicago, ShareASale connects affiliates and merchants, helping both sides grow through partnerships and performance-based marketing.

Key highlights include:

• Access diverse affiliates: Connect with a variety of affiliates, from content creators to cashback and loyalty sites, to reach your ideal SaaS audience.
• Target affiliates: Leverage the recruitment tool to send tailored invitations based on niche and performance, expanding your partner base strategically.
• Flexible for SaaS: While not SaaS-exclusive, ShareASale’s platform is well-suited for SaaS companies, offering customizable tools for managing affiliate partnerships.

9. CJ Affiliate (formerly Commission Junction)

Screenshot from CJ Affiliate website.

CJ Affiliate is a leading global affiliate network that supports businesses across various industries, including B2B SaaS. It operates as a two-way network, allowing SaaS companies to both list their affiliate programs and proactively recruit partners.

Key highlights include:

• Recruitment tools: Leverage SimilarWeb data to discover and engage affiliates based on traffic, audience insights, and engagement.
• Influencer discovery: Integrated with CreatorIQ, CJ enables easy access to content creators and influencers that align with your brand.
• Global reach: The platform supports recruitment across international markets, providing insights on audience demographics and revenue forecasts.

10. Rakuten Advertising

Screenshot from Rakuten Advertising website.

Rakuten Advertising is a global affiliate marketing network with over 25 years of experience and a network of 150,000+ partners. While not SaaS-exclusive, Rakuten's platform offers valuable tools and insights for SaaS companies looking to scale their affiliate programs. Its AI-driven performance tools, dynamic commission structures, and global reach make it a strong option for businesses seeking to optimize their affiliate strategies and expand into new markets.

Key highlights include:

• Extensive partner network: Access to 150,000+ partners across various industries for broad audience reach.
• Global expansion: Supported by 100+ in-market experts to grow in new regions and verticals.

Choosing the best B2B affiliate network for your SaaS

Now that we’ve explored the top affiliate networks, it’s time to understand how to choose the right one for your B2B SaaS business. Selecting the right network requires careful consideration of factors such as business goals, budget, and target audience. Proper research ensures you find a network that aligns with your specific needs and provides the right tools for long-term success.

Affiliate marketing work can be effective for B2B companies by allowing them to reach new audiences through partnerships with affiliates.

Business alignment: SaaS-focused or broader?

Consider whether a SaaS-specific network is crucial for your strategy. While SaaS-focused networks like Reditus offer more targeted partnerships, broader networks may expose your program to a wider range of affiliates from different industries. Your choice should reflect whether you want to focus on niche audiences or cast a wider net.

Budget and cost efficiency

Your budget will determine the scale of your affiliate network. Some networks may be more cost-effective for businesses with limited resources, while others provide advanced features at a higher price point. It’s important to balance cost with the functionality and reach that align with your business needs.

Target audience reach

A key factor is whether the network can connect you with affiliates who reach your specific target audience. Some networks may offer access to industry-specific affiliates, while others provide broader reach across different sectors. Ensure that the network’s audience aligns with your target customers.

Tracking and management tools

Efficient affiliate management is vital for winning the affiliate marketing game. Look for networks that offer comprehensive tracking and reporting tools to help you monitor performance, evaluate affiliate contributions, and make data-driven decisions. This will ensure that your program runs smoothly and can scale effectively.

Compliance and security

Compliance and security should not be overlooked, especially when your digital marketing efforts span across global affiliates with different regulatory environments. Ensure that the network provides solid compliance features and fraud prevention tools to protect your business and maintain program integrity.

Building a Successful Affiliate Program

Building a successful affiliate program requires careful planning, execution, and ongoing management. Here are some key steps to consider:

Assign an internal affiliate marketer for program management

Assigning an internal affiliate marketer is crucial for the success of your affiliate program. This dedicated individual will manage the program, communicate with affiliates, and ensure alignment with the company’s overall marketing strategy. An internal affiliate marketer can provide personalized support to affiliates, address their concerns promptly, and optimize the program based on performance data. This role is essential for maintaining strong relationships with affiliates and driving the program’s success.

Understand where to add affiliate links in your buying journey or sales funnel

Understanding where to add affiliate links in the buying journey or sales funnel is critical to the success of your affiliate program. Analyze the customer journey to identify the most effective points to insert affiliate links. These could include landing pages, email marketing campaigns, blog posts, or social media channels. By strategically placing affiliate links at key touchpoints, you can maximize their visibility and increase the likelihood of conversions.

Source affiliate program partners yourself for targeted reach

Sourcing affiliate program partners yourself can help ensure that your affiliate program reaches the most relevant audiences. Research and identify potential affiliates who have a track record of promoting products or services similar to yours. Reach out to them to discuss potential partnerships, highlighting the benefits of promoting your SaaS product. By personally sourcing affiliates, you can build a network of partners who are genuinely interested in your product and have the right audience to drive meaningful results.

By following these steps and leveraging the right B2B affiliate networks, SaaS businesses can build a successful affiliate program that drives growth and generates significant revenue.

Rounding up: Try Reditus if you want an exclusive 2-way network for B2B SaaS

For businesses looking to skip the extensive research and dive straight into a solution that caters specifically to SaaS needs, Reditus is a clear choice.

Its two-way, SaaS-exclusive platform offers everything from streamlined recruitment to automated program management, all designed with the unique requirements of SaaS businesses in mind.

With 6,000+ vetted SaaS affiliates and comprehensive tracking features, Reditus simplifies the process from scaling to managing your affiliate program efficiently.

If you’re ready to scale your affiliate program or just starting out, Reditus offers a hassle-free, all-in-one solution tailored for B2B SaaS companies.

Request a demo today to learn more about the Reditus platform.

Frequently Asked Questions

1. What makes Reditus different from other B2B SaaS affiliate networks?

Reditus stands out as a SaaS-exclusive affiliate network designed specifically for software companies seeking high-quality partnerships. Unlike broader platforms, Reditus offers a two-way recruitment system that allows businesses not only to list their affiliate programs for discovery but also to proactively recruit top-performing SaaS affiliates. The Reditus Marketplace connects you with over 6,000+ vetted SaaS affiliates, while the Recruit Tool enables targeted outreach based on niche, audience fit, and promotional expertise—helping you scale faster with the right partners.

2. What are the key benefits of using a B2B affiliate network for SaaS companies?

A B2B affiliate network helps SaaS companies expand their partner base by connecting them with experienced affiliates who have access to targeted audiences. Key benefits include increased visibility, cost-effective performance-based marketing, and access to niche-specific partners who can drive high-quality traffic. These networks also simplify partner management, offering tools for commission tracking, performance analysis, and automated payouts—making it easier to scale your program effectively.

3. How do SaaS companies choose the right B2B affiliate network?

When selecting a B2B affiliate network, SaaS companies should consider factors like network exclusivity, partner quality, and management tools. Opt for platforms with a two-way recruitment system that allows both listing your program and actively recruiting affiliates. Key features to look for include detailed performance analytics, audience targeting capabilities, and seamless integrations with your existing tech stack. Balancing these features helps SaaS businesses connect with high-value partners while keeping their affiliate program scalable and efficient.