S7E17 – How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM With Roelof Otten

How PLG Will Change in 2026? In this special live episode from SaaS Summit Benelux in Amsterdam, Joran sits down with Roelof Otten, founder of SaaSmeister, to explore How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM. Together, they break down the biggest shifts coming to B2B SaaS go-to-market—from the rise of hybrid motions and the evolution of sales roles to the transformative impact of AI-powered demos, agents, and conversational interfaces.

Roelof shares actionable, stage-specific insights for founders at every level. You’ll hear why PLG is becoming a company-wide strategy instead of a product feature, how onboarding is expanding beyond the UI, why freemium is harder for AI-native products, and what it really takes to build data tracking that supports growth instead of slowing it down.

Whether you’re moving from sales-led to product-led, building a hybrid GTM, or preparing your SaaS product for an AI-first future, this episode offers a clear roadmap for navigating the changes ahead and meeting buyers where they want to be in 2026.

In this episode you will learn how to implement PLG effectively, empower your sales team in a consultative model, integrate AI responsibly, and build growth loops that compound over time.

The Momentum Behind Product-Led Growth

Product-led growth continues gaining traction as the strategy most aligned with modern buyer behavior. Instead of replacing sales-led entirely, PLG is becoming a complementary layer that allows users to evaluate products independently. The old dichotomy between sales-led and PLG no longer fits; companies are now adopting hybrid motions that blend the best of both approaches.

Why Hybrid Motions Are Becoming the Default

Roelof sees hybrid motions across nearly every SaaS team he works with. Enterprise clients benefit from sales-led engagement, while lower-ticket or self-service segments respond better to PLG. This gives rise to product-led sales, where product engagement creates qualified interest and sales steps in only when needed. Rather than guarding demos, sales teams shift toward consultative guidance and more nuanced conversations.

AI Will Redefine PLG: Agents, Real-Time Answers & Scalable Demos

AI is extending the promise of PLG by enabling the product to guide prospects independently. With AI agents and interactive demos, prospects can explore the product, ask questions, and receive tailored explanations immediately. Instead of waiting for a sales call days later, they get clarity in minutes. When users do choose to speak with sales, they arrive informed and already connected to the product’s value.

The Organizational Shift Required for PLG

Moving from sales-led to PLG is not a product team project; it requires an organizational mindset shift. Sales teams do not lose relevance. They become more impactful, stepping into refined conversations once users have experienced the product on their own. The entire company must align around reducing friction and delivering value quickly, regardless of whether the interaction begins with product or with people.

The Next Frontier: Conversational Interfaces and the Fading UI

Roelof anticipates a gradual move away from traditional point-and-click UIs toward conversational interfaces. SaaS products will increasingly function as data layers integrated into unified conversational environments. While some users still prefer clicking through a product, the broader shift is unmistakable, and onboarding will have to evolve alongside it since conversational onboarding differs vastly from guided tutorials.

Connecting Data to AI Models: Opportunities and Risks

As companies connect their products to external AI platforms, questions around user trust and data protection become critical. Sensitive data poses real concerns, prompting some companies to build their own models rather than rely on external ones. Although many teams are creating ChatGPT-style interfaces within their products, Roelof notes that user-preferred, centralized conversational platforms may eventually dominate. Adoption will hinge on how well platforms address privacy and security.

Designing a 2026 GTM from Scratch

For a SaaS product at around $1M ARR, Roelof would prioritize a product-led motion, especially for tools like Miro where users expect to try before they buy. The core challenge becomes executing PLG effectively by aligning onboarding, product experience, and messaging to help users reach value as quickly as possible.

Freemium in an AI-Native World: Costs and Trade-Offs

Freemium remains an option, but it becomes complex for AI-native companies where usage generates significant cost. Some teams would lose money on every signup. VC-backed companies may accept this to gain market share, but bootstrapped teams cannot. The viability of freemium depends on cost structure, stage, and strategic intent.

Referrals, Partners, and User Ambassadors

Referrals and partners continue to play a meaningful role in growth, especially for products that require education. Many companies underutilize these motions. Roelof emphasizes nurturing users so they become ambassadors, whether through in-app referral flows or structured partner programs. Growth is not limited to acquiring new users; activating existing ones can create powerful compounding effects.

The Growth Loop Most Teams Overlook: Off-Product Nurturing

Roelof highlights that onboarding is not confined to the product itself. A significant portion of users sign up and never return, and off-product nurturing—through email, WhatsApp, Telegram, or other channels—is often the key to bringing them back. Onboarding must extend beyond the product UI to remind and educate users in the places where they already spend time.

Balancing Frictionless Signup with Personalization

Signup flows often gather information that benefits the company more than the user. Roelof suggests asking only the questions required for personalizing the onboarding experience, such as the user’s goal or skill level. This maintains low friction while enabling meaningful tailoring of the user’s first-mile journey.

Founders from 0 to 10K MRR: Start Sales-Led and Learn

Founders in the earliest stages should favor founder-led sales rather than PLG. Direct conversations with the first twenty customers provide clarity on positioning, pricing, language, and real user needs. PLG needs precision to convert, and this precision comes from early sales insights.

From 10K MRR Toward $10M ARR: Focus, Measure, and Improve Data

Teams scaling toward eight figures ARR must narrow their focus to one ICP, optimize the onboarding experience for that group, and build rigorous measurement systems. Many companies believe they have data but cannot use it effectively. Roelof advises implementing tracking from day one to avoid retrofitting analytics later, which slows decisions and growth.

The Role of Sales in a Product-Led World

Sales evolves rather than disappears. Prospects arrive with context and intent after engaging with the product independently. Sales conversations become more efficient, focusing on remaining questions, implementation details, and expansion opportunities. This shift benefits both the buyer and the sales team.

AI-Powered Onboarding and Product-Qualified Pipeline

AI agents enhance onboarding by helping users immediately, answering context-specific questions, and guiding them to activation. As a result, product-qualified leads become stronger and more consistent. AI makes PLG more scalable and reduces the friction users face between initial interest and meaningful value.

Security, Trust, and the Decisions That Shape the Future

As AI adoption accelerates, companies must address trust and security concerns directly. Decisions around whether to use external models or build internal ones reflect deeper questions about data safety and user comfort. These considerations influence technology choices, onboarding design, and long-term product strategy.

What Founders Should Change Now to Make PLG Work

Founders should embrace PLG as a company-wide strategy. Sales should be empowered to step into a consultative role, onboarding should include off-product nurturing, signup flows should focus on personalization, and data tracking should be implemented clearly from the start. Companies should also explore AI agents to reduce friction and consider how referral programs and ambassador initiatives can activate existing users.

Where to Find Roelof

Roelof is active on LinkedIn and directs people there as the best way to connect. The SaaSmeister website also redirects to his LinkedIn presence. He works closely with B2B SaaS teams transitioning from sales-led to product-led or hybrid motions.

Closing Thoughts

The future of B2B SaaS go-to-market is not about choosing between sales-led and product-led; it is about combining them into hybrid motions powered by AI. By 2026, conversational interfaces will become more common, onboarding will stretch far beyond the product UI, and PLG will be strengthened by AI-driven education and qualification. Founders who align their organizations around fast value delivery, thoughtful AI integration, and trust will be best positioned to meet how buyers actually want to buy.

Key Timecodes

• (0:00) – B2B SaaS, PLG, AI onboarding, AI demos, product-qualified pipeline, GTM 2026, SaaS Summit
• (0:52) – B2B SaaS podcast
• (0:58) – Roelof Otten, SaaSmeister, PLG
• (1:07) – GTM 2026, PLG trends
• (1:42) – Hybrid GTM, PLG, sales-led
• (2:36) – AI GTM, AI agents, AI demos
• (3:12) – Interactive demos, AI sales assistant
• (3:50) – Buyer enablement, AI demo
• (4:20) – In-product AI, trial support
• (4:36) – PLG transformation, sales alignment
• (5:21) – Consultative sales, upsell, PQLs
• (5:43) – PLG funnel, activation, expansion
• (6:00) – Conversational UI, AI UX
• (6:52) – UX transition
• (7:25) – AI platform, data layer, models
• (7:37) – MCP, AI integrations, ChatGPT, Claude
• (8:10) – AI privacy, security, compliance
• (8:46) – Build vs buy AI, LLMs
• (9:22) – PLG first, SaaS trial
• (9:38) – Reditus, SaaS affiliate
• (10:22) – AI costs, freemium
• (10:35) – Freemium strategy, CAC, churn
• (11:39) – Referrals, partnerships, affiliate growth
• (12:33) – In-app referrals, incentives
• (13:06) – Onboarding, nurture, reactivation
• (13:57) – Signup friction, JTBD, ICP
• (14:57) – Personalized onboarding
• (15:14) – Founder-led sales, JTBD, messaging
• (15:45) – ICP focus, activation metrics
• (16:39) – Product analytics, event tracking
• (17:01) – Roelof Otten, SaaSmeister
• (17:15) – Podcast outro, sponsor, Reditus

Transcription

[00:00:00.000] – Joran

Welcome back to the Grow Your B2B SaaS podcast. Today, I’m joined by Roelof Otten. Roelof helps B2B SaaS companies build and optimize product-led and hybrid PLG motions with his company called SaaSmeister. In this episode, we break down how SaaS go-to-market strategy is shifting in 2026 and the rise of AI-powered onboarding, demos, and product-qualified pipeline. He will advise what founders must change in their product, onboarding, and team structure to make PLG actually work, and the common mistakes companies make when trying to move from sales-led to product-led. If you’re planning your PLG or go-to-market strategy for 2026, this conversation will definitely give you new ideas. So let’s dive in. Let’s go to Amsterdam as this episode is recorded live at the SaaS Summit Benelux.

[00:00:52.100] – Joran

Welcome to the Grow Your B2B SaaS podcast.

[00:00:54.140] – Roelof Otten

Yeah, thanks.

[00:00:54.820] – Joran

Could you quickly introduce yourself? Who are you and what do you do?

[00:00:58.080] – Roelof Otten

Yeah, my name is Roelof Otten, and I’m the founder I’m a SaaSmeister, and I help B2B SaaS companies transition from sales lead to product lead, or in between. So basically, yeah. Nice.

[00:01:07.080] – Joran

Well, you already mentioned go-to-market motions. We’re going to talk about go-to-market. How do you see go-to-market strategies changing in 2026?

[00:01:15.280] – Roelof Otten

Yeah, good question. I think if I see the people that I talk to today where a lot of SaaS companies understand that product-like growth, and that’s one of the things that I focus on, is becoming more and more popular. It’s the go-to-market strategy for a lot of SaaS company, and they see the value of it. For example, the sales lead companies, they now see that, Okay, we have a motion that could help us scale faster. So yeah, that’s basically one of the things that I see.

[00:01:42.060] – Joran

Yeah, and we used to think in I guess, one motion, right? You’re either product lead, founder lead, sales lead. Do you think hybrid would become more important in 2026?

[00:01:52.980] – Roelof Otten

Yeah, you already see it with a lot of SaaS companies. A lot of clients that I help, they have the idea that they’re sales-led or product lead. There’s nothing in between. If you really look at how we usually implement product leads, it’s not binary. It’s more like you have product lead, you have sales, but there’s something in between. That’s the product lead sales or sales This is the PLG. What we see is that the sales lead is more for the enterprise clients, the high-ticket clients, and we use product lead to drive that growth for the low-ticket clients.

[00:02:26.240] – Joran

We’re going to have one more aspect coming up a lot, which is AI, which is going to change things in go-to-market as well. How do you see it changing go-to-market in the next year?

[00:02:36.440] – Roelof Otten

Yeah, that’s a good question. I think there will be a next step within product lead. Product lead is basically you let the product do the heavy lifting for you, right? But now with AI, we have our agents. There’s so much more that these can do from a sales perspective. What I see is that a lot of SaaS companies now use, for example, the AI demos. What I now see is that instead of having a salesperson doing the demo for you, now, an AI agent that is going to walk you through the product that will show you exactly, Okay, this is what the product that we have could do for you, and you can interact with that agent. That’s basically a scalable version of your salespeople.

[00:03:12.480] – Joran

Instead of giving them a demo which you pre-recorded, they could actually interact with an AI agent to ask them all the questions they want.

[00:03:19.790] – Roelof Otten

Yeah, exactly. I think the power in that is then that that’s exactly what product lead is, that people want to buy on their terms. They want to buy when they are ready. What we see with the original sales lab motion is that you have to book a call with someone from sales, and you have, for example, have to wait a week before you get into that sales call. But now you have the ability to book a call with an AI demo or an AI agent that is going to give you the information that you need. If you want to have more in-depth information or really want to talk to a human, then you make the sales call.

[00:03:50.740] – Joran

I think also timing, right? Often we want things now, or I guess a minute ago, with an AI agent, they probably can jump on a call right away and get the information.

[00:04:00.790] – Roelof Otten

Exactly. That’s exactly how it works. I think that is one of the things that I’m seeing right now. If you look at product lead and go-to-market, we still have questions around the product. Of course, we can point and click and we go through a free trial or free motion, but there will always be specific questions. I think that is something that AI is really powerful at doing right now.

[00:04:20.730] – Joran

I guess with product lead, your own model is already efficient. It’s, I guess, in the nature, right? You don’t need a lot of people for it. But what do you think if people want switch towards it or maybe you want to have a hybrid motion, what will be the biggest challenge for SaaS founders to really build an efficient go-to-market?

[00:04:36.840] – Roelof Otten

If they, for example, come from a sales lab motion, and I spoke to one of the founders today, is that what I see is when they come from a sales lab motion and want to, for example, go to a product lab motion, one of the biggest things that they need to change is the organization. Product lab isn’t a product thing. It’s an organization. It’s a company thing. It’s a strategy. You have to wrap your complete organization around product led. What I I see with clients that I help as well, that one of the things that sales things that now we’re out of the job, right? The product is going to do our job. No, it’s going to help you create a better experience for your buyers and help you get… It makes sales easier.

[00:05:15.220] – Joran

Because in the end, they were able to test the product, probably get some initial value, and then the sales conversation becomes a lot easier.

[00:05:21.530] – Roelof Otten

Yeah, exactly. That’s exactly how it is. Sales becomes more like a consultant, and maybe even helps some upselling from that point of on. But instead of having to first give them a demo, walk through a couple of meetings before they went into the sale, people are people already prepared. They know the value of your product. They maybe have one or two extra questions, but that’s probably it, and then you’re ready to make the sale. Yeah.

[00:05:43.260] – Joran

And I think that’s also where I guess a lot of things will change, right? And go to market. You have then the acquisition side, which hopefully then gets done by the product. And you have activation, expansion. Where do you see the biggest changes going to happen? I guess with the current set up right now versus what’s going to happen in 2026.

[00:06:00.440] – Roelof Otten

Yeah, if you look at what I’m seeing with clients that I work with as well is that they go into more like a conversational. So for example, the regular point and click UIs, they’re going to disappear over time. So everyone is talking about, okay, we want to make a conversation Conversational. I already spoke to another founder that now, for example, Moneybird is connecting their application to Clawr. That’s something that you see as well that I think conversational is going to be the basic. That’s basically what we’re going for, and that’s going to impact product-like growth in a big way.

[00:06:32.100] – Joran

I’m curious, though, because maybe I’m then old school now, I guess, but I like to click around and actually see things. And I mean, of course, conversational ChatGPT, everybody knows it, so I think that’s the easiest way to go. But Sometimes you don’t want to keep having those conversations to get to the outcome, right? Sometimes clicking a button or clicking a link is actually pretty nice to do.

[00:06:52.530] – Roelof Otten

I think it will be a transition. I’m not saying that will be there next year, but I strongly believe that. And I think from SaaS or product, nobody wants 20 tools to do one thing, right? Now they have one single source of truth, one tool to rule them all, for example. I think that will be the future. We’re going to one tool, and that could be ChatGPT, that could be Club, but where SaaS This is going to be more like the data layer. We’re going to give them trained models. For example, Moneybird is going to be a trained model that is going to be connected to Claw.

[00:07:25.020] – Joran

The term MCP often comes up then a lot. Connecting your data towards an AI model, and then from there people can interact with it. That will probably be the first step then, and then you might go to conversational.

[00:07:37.560] – Roelof Otten

Yeah. What I’m seeing, because what basically now happens is that every SaaS company is trying to create their own ChatGPT version inside their product. But basically what this is trying to do is now, if you’re, for example, connected to ChatGPT, it’s the place that everyone uses already because now you have an app that could be connected. I think that will be our model. And it’s going to mean a complete different Wolf of Product Lab because the onboarding is completely different. There is not a point and click anymore. You have to be more conversational. I think that’s really going to change product in a way.

[00:08:10.240] – Joran

It’s also a risk, right? Connecting your data towards your client where you have no idea where it actually goes. How do you see this?

[00:08:17.740] – Roelof Otten

Yeah, that’s exactly the question that I’m having as well. Do I really want, for example, my book… Do I want to have my bank account connected to Claude? I don’t know. But that’s something that I see with SaaS companies as well. Right now, they have, for example, well access to very secure data for yourself, and a lot of users don’t want that. I think that will be the same dilemma or the same question that ChatGPT or Claude has as well. Can we make it safe enough? Can we convince users that their data is safe enough with us? I think that’s the biggest question that we need to answer there.

[00:08:46.800] – Joran

I think this is the reason why companies do want to have their own model instead of connecting it to an outside one. This is going to be a fun question. Let’s say there’s no go-to-market in place for a company, and you can rebuild a go-to-market from scratch in 2026. What would you do?

[00:09:03.120] – Roelof Otten

That’s a good question. What company do we have?

[00:09:06.640] – Joran

B2b SaaS, let’s say, make it 1 million ARR, and I guess you can determine how many people there are in departments.

[00:09:14.160] – Roelof Otten

Okay, check. That’s a good question. I think it depends on the industry that they’re in, right?

[00:09:18.550] – Joran

Let’s say productivity to, or let’s say even call it a Miro, for example.

[00:09:22.260] – Roelof Otten

Productlab, in this case, will be the motion that I will go for. I think it depends on how you want to implement it, but ProductLab will It’s definitely be the version that my go-to-market strategy is. Again, I strongly believe that people want to try before they buy. So yeah, that will be my motion.

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[00:10:22.440] – Joran

Then with AI, right? With AI, you have high costs. If people just keep clicking around doing stuff, and actually trying to get value out of your product. Do you believe that a freemium motion will still exist with AI native companies?

[00:10:35.780] – Roelof Otten

Yeah. Yeah. And that’s a good question because I do have clients that say, well, freemium isn’t… I think it depends on which state you are. So for example, if you’re completely bootstrapped, a lot of SaaS companies say, Okay, we can’t do a freemium up because with every client that we serve or every user, we’re losing money. So the companies that are backed, the VC-backed, those are the ones that are grabbing the market and they are willing to lose dollars, euros, whatever on every sign So I think it depends on which state you are and what’s your goal. So if you want to grab market, it’s definitely gone our way. It’s definitely an option.

[00:11:08.520] – Joran

In the previous conversation, somebody said, if you’re VC-backed or a native company is VC-backed, they can do it.

[00:11:14.540] – Roelof Otten

Otherwise, you can’t. You can’t. And that’s exactly the dilemma. I work with clients who said, Well, we have to go for a freemium version. Say, Well, if we do so, we’re losing $50 every new signup. What you see with a freemium version, even though you target very specific your ICP, you will still get a lot of churn. That’s the dilemma that you’re in. If, for example, you’re losing money with every signup, that’s a very hard choice to make.

[00:11:39.840] – Joran

Nice. In your reference to Jaco with his user-led motion, how do you see the role of referrals? That’s a user referrals, partner referrals, affiliates in 2026.

[00:11:51.260] – Roelof Otten

I think, again, it’s still very powerful right now, and it will be in 2026 as well. I see a lot of clients that I work with that, for some reason, they don’t enhance the partner model. I think partnerships are crucial right now, and especially if you have, for example, a very high educational SaaS product, partnerships and affiliates, it’s like the Dropbox version. Years ago, Dropbox did an amazing job on that. I think a lot of SaaS companies don’t lever that the way that they should do.

[00:12:17.600] – Joran

Yeah, because for example, it’s a bit of a selfish question maybe, because we built now an in-app referral feature where you can refer somebody and then they would get a benefit, and the person who starts using them get a benefit. Do you think that will be a huge model going forward?

[00:12:33.080] – Roelof Otten

I think it will be a model that will still exist. Not sure if it’s going to be a huge model in terms of what we have today, but I think that a lot of SaaS companies could leverage a lot more. I think that a lot of SaaS companies are always trying to, Oh, we have to get new users, but instead of nurturing and making sure that their current user is going to be their ambassadors, I think that’s where we need to go for. I think that connects to what… I haven’t seen the presentation of Jaco, so I’m not sure what he said, but I think that’s one of the things that he said, the user is going to be our ambassador and they will be our affiliate, right?

[00:13:06.620] – Joran

Yeah. Nice. Is there any other growth loop you’ve seen which has been working recently, which is going to become a hot one or a good one for people to try out in 2026?

[00:13:16.860] – Roelof Otten

I think that it’s not a growth loop, but I think the most important, what I see is that the nurturing flow. Again, within product, one of the things that I love the most is onboarding. I think that onboarding is like 90% of onboarding happens outside of your product. I think that a lot of people think that, Okay, we have them in the product, they will love it, and we’re going to pull triggers and stuff like that. But what people forget is 40 to 60% of users sign up and they never come back. That’s where the real magic happens. How can we get them back? For a time, you could use email, you could use WhatsApp, you could use Telegram, whatever channel their users are on. That’s what I think it’s the biggest leverage that a lot of SaaS companies could take.

[00:13:57.360] – Joran

I’m going to ask a follow-up question here. Because we’re product like you want to make the onboarding as smooth as possible, so ask as less information as possible, and then later, I guess now it’s like trying to get them back. How would you balance this, I guess?

[00:14:12.740] – Roelof Otten

I think that What I see is that a lot of questions that are, for example, being asked during sign-up are marketing questions. They’re questions that are suitable for the business, not for the customer. What happens is that they’ll have like, Okay, how did you hear from us? Those are not questions that’s going to personalize the experience for the user. I do think that you could ask questions during signup, but those need to be questions that help personalize the experience within the app. For example, what’s your goal? What’s your skill level? For example, if you have a high educational SaaS product, what’s your skill level? How familiar you are with the domain? In that case, you could tailor the complete experience within the app, but also you can use, for example, email to educate them on that specific element.

[00:14:57.640] – Joran

Yeah, really tailoring the experience for them to get them to the value they’re looking for. Cool. We’re going to dive into the final two questions, which are revenue-related. What advice would you give a founder who’s just starting out and growing from zero to 10K monthly recurring revenue?

[00:15:14.220] – Roelof Otten

I would go for the founder-led, sales-led approach. I could say, Well, you have to go product-led, but in this case, they are too early, or at least they need to learn. For example, your first 20 customers, get them on a call, try to answer the job-to-be-done questions, for example, get to know what is it that they wanted your product for, let them describe your product in their words. That will help you on the messaging, on the positioning, and the pricing, of course, that will be if you really want to test that, you have to do other elements as well. That would be my advice.

[00:15:45.460] – Joran

Nice. Let’s assume now we pass 10K MRR and we’re growing towards 10 million ARR. What advice would you give SaaS founders here?

[00:15:53.560] – Roelof Otten

Yeah, I think the biggest question here is always, and I see that a lot, is that, okay, what’s your What is the one that are really… Because most of the times they’re verticals, they target multiple ICPs. So make sure that you have one ICP, focus on that one. Optimize, for example, the onboarding and start measuring. When I talk to those SaaS companies and I ask them, Okay, can you tell me what’s happening within your app, within your website? Most of the time they don’t know or they say, Well, we do have the data, but it’s not very clear. Data. Make sure that your data is crystal clear, that you can make decisions based upon your data. That will be my answer.

[00:16:29.080] – Joran

Nice. It’s super funny. We implemented it ourselves a bit ago as well, and it’s still not 100% clear, but it’s hard to do, to get the data actually right.

[00:16:39.980] – Roelof Otten

Yeah, I think that the companies that I help and I say, Well, you have to track data. One of the things, the technical restraints. They say, Oh, yeah, of course, but our platform isn’t ready for that. I think, for example, if you have the chance and you’re starting a new product right now, make sure that you have data implemented, the tracking right from the start, because afterwards, it’s the biggest It’s the bottleneck that I see.

[00:17:01.400] – Joran

If people want to get in contact with you, Hulup, how can they do so?

[00:17:04.140] – Roelof Otten

Yeah, the easiest way is LinkedIn. I’m very active at LinkedIn. I do have a website, SaaSMarch, to put an L, but it’s redirecting to LinkedIn as well. That’s basically my website. Nice.

[00:17:15.640] – Joran

Thanks for coming out today. Thanks, man.

[00:17:16.560] – Roelof Otten

Bye-bye.

[00:17:17.820] – Joran

Cheers. Thank you for watching this show of the Grow Your BDB SaaS podcast. You made it till the end, so I think we can assume you like this content. If you did, give us a thumbs up, subscribe to the channel. If you like this content, feel free to reach out if you want to sponsor the show. If you have a specific guest in mind, if you have a specific topic you want us to cover, reach out to me on LinkedIn.

[00:17:38.930] – Joran

More than happy to take a look at it.

[00:17:40.960] – Joran

If you want to know more about Reditus, feel free to reach out as well.

[00:17:44.410] – Joran

But for now, have a great day and good luck growing your B2B SaaS.