Looking to enhance your B2B marketing efforts? A TikTok strategy for B2B might just be the answer.
With 1 Billion monthly active users, TikTok has become one of the hottest social media platforms, and guess what? It's not just for Gen Z.
TikTok is quickly becoming one of the best platforms for B2B professionals to connect with potential leads and grow their companies.
The platform lends itself perfectly to quick, creative content that can show off your listings in their best light and get potential investors interested.
Today, we'll show you how to create a TikTok marketing strategy that will help you get more leads and close more deals.
Let's start with the fundamentals.
Table of contents
- Why TikTok?
- How to Create a Viral Marketing Plan using TikTok
- TikTok Is a Powerful Marketing Tool for SaaS Brands
TikTok launched in 2017, but it wasn't until 2020 that the app started to take off. The platform has been downloaded 2 billion times, and TikTok is now available in 155 countries.
You may remember the app for its dance challenges and lip-sync videos, but TikTok is much more than that. TikTok encompasses a broader range of content and audiences, becoming one of the most effective platforms for business marketing, including SaaS.
Some other stats and features that make TikTok an attractive platform for B2B are:
TikTok Was the Most Downloaded App in 2021
According to Sensor Tower, TikTok was the most downloaded app in 2021. This is a massive opportunity for SaaS companies to get their listings in front of a wider audience.
If you have Facebook and Instagram in your marketing mix, you should consider adding TikTok.
People Use TikTok To Make Purchase Decisions
49% of TikTok users in the United States have purchased a product after seeing it on the platform. This is good news for B2B companies looking to generate leads and get more users.
TikTok Works for Newbies, Too
Unlike other social media platforms, you don't need a large following to make an impact on TikTok.
TikTok Has 80 Million Active U.S. Users
TikTok offers a unique opportunity to connect with people who might not be active on other social media platforms, like Facebook and Instagram.
80 million people in the United States use TikTok, making it a great platform to reach a wider audience.
TikTok Users Have Money
A recent study found that 40% of TikTok users have a household income of $100k+.
This is good news for enterprise-level companies looking to attract high-end buyers.
Collaborating With TikTok Creators Can Make Your Ads More Memorable
Ad recall is the ability to remember an advertisement after seeing it.
Collaborating with TikTok creators can increase ad recall by 27%.
This is a great way to get your product in front of a wider audience and increase the chances that potential leads will remember it.
How to Create a Viral Marketing Plan using TikTok
With all the hints we've given you, it should be evident that TikTok is a powerful marketing tool.
But how do you create a viral marketing plan using TikTok?
Here are some tips:
1. Start With a Solid Profile
The first step is to make sure your profile is set up correctly. You need to give your prospects a reason to follow your account. This means having a catchy bio and a profile picture accurately representing your brand.
You also want to use any keywords related to your niche so that users searching for those terms will be more likely to find you.
Take Chernov Team, for example:
They describe what they do and where they are, highlighting one significant accomplishment to increase credibility.
2. Define Your Target Audience
The next step is to define your target audience. This will help you create content that appeals to your target audience.
Your audience will dictate the type of content you create, the tone you use, and the hashtags you use.
To get started, answer these questions:
- Whom are you trying to reach?
- What are their interests?
- What type of content do they like to consume?
- Why would they be interested in your content?
The more you understand your target audience, the easier it will be to create content that resonates with them.
Many people mistakenly think that they need to appeal to everyone. But this is not the case.
Focusing on a smaller group and speaking to their needs is better.
3. Create Killer Content
Now that you know your target audience, it's time to start making content. Still, not just any content – it needs to be intentionally crafted.
What does this mean?
Don't create content for the sake of creating content. Every piece of content you produce should have a specific purpose.
It should be informative, entertaining, or both. It should also be aligned with your overall marketing goals.
4. Post Regularly
Once you have a few videos, it's vital to start posting regularly. This will help you build a following and keep your audience engaged.
Posting at least once daily is a rule of thumb, but more is better.
You can even repurpose old content and give it a new spin. For example, if you have a blog post about the top 10 things to look for when evaluating project management platforms, you can turn it into a TikTok video and post it on TikTok.
You can also use TikTok's duet feature to collaborate with other users, which is a great way to reach a wider audience.
5. Tap Into Paid Ads
TikTok's advertising platform is still relatively new. Still, it's worth considering if you want to reach a wider audience with your videos.
You can target your audience accurately using age, location, and demographics. You can even target people who have viewed similar content to yours.
Paid ads are a great way to get your content in front of more people, but they should be used in addition to organic methods, not as a replacement.
6. Use Relevant Hashtags
Hashtags are essential for boosting visibility on every social media platform, but they're critical on TikTok.
This is because the app is organized around hashtags, and users can follow specific hashtags to see content that interests them.
When you use relevant hashtags, your content is more likely to be seen by people interested in what you say.
You should use a mix of popular and less popular hashtags. Popular hashtags will help you reach a wider audience. In contrast, less popular ones will help you reach a more targeted audience.
Mixing 5-10 hashtags per video is a good rule of thumb.
7. Use Popular Audio and Songs
What makes TikTok unique is the wide variety of available audio options. You can use popular songs, sound effects, or even dialog from movies and TV shows.
This is a great way to make your videos more entertaining and engaging.
For instance, in this video, Stefanie Kebede uses Nicky Youre's pop music to promote her real estate business.
The song is catchy and upbeat, making the video more enjoyable.
You can find popular songs and audio clips by searching TikTok or using the app's "discover" page.
8. Collaborate With Influencers
Many popular content creators are open to collaborations.
By working with influencers, you can tap into their large audiences and get more views on your TikTok videos.
Here are some tips for collaborating with influencers:
- Find the right influencer for your brand.
- Make sure that their audience is relevant to your business or product.
- Reach out to the influencer and pitch them your idea for a collaboration.
- Be clear about what you're offering and what you hope to achieve from the partnership.
- If they agree to work with you, create engaging content that will appeal to their audience.
- Remember to promote your brand within the video as well.
- Analyze the results of your collaboration and adjust your strategy accordingly for future partnerships.
Offering Influencers a SaaS affiliate marketing deal can drive your SaaS sales. As they only get paid on performance, it is a low-risk channel.
9. Capitalize on Trends and Challenges
TikTok is all about trends.
Users love to watch creative and original videos but also enjoy watching timely and relevant content.
That's why it's so important to capitalize on trends and challenges.
Creating content based on current trends makes you more likely to get views and engagement.
These trends don't necessarily have to be directly related to your industry. Be creative and think outside the box.
Even if your video is only tangentially related to your product, it can still be a hit with users.
TikTok Is a Powerful Marketing Tool for SaaS Brands
By following the tips in this guide, you can create engaging content that will help you attract more users. With the right strategy, you can use TikTok to reach a wider audience, generate leads, and close more deals.
At the end of the day, TikTok is all about being creative and having fun.
So get out there and start making videos!