How to Write High-Quality SaaS Content?


Sitting here, I thought, hey, we have not discussed what content creators need to produce high-quality SaaS content.

Freelance authors could make significant money writing articles for the SaaS industry. The software as a service industry is worth about $157 billion, according to Statista.

The trend is increasingly significant to track, for freelance writers, as more writing prospects spread in the SaaS niche. However, freelance writing for SaaS firms harbors specific conditions and challenges.

Typically, it is equivalent to composing for eCommerce but with an added layer of technical communication. Here we will discuss some tips and tricks to assist you in writing for SaaS companies.

What is the Significance of SaaS content? 

Most SaaS businesses desire a professional with a mastery of communication to facilitate technical terminology. Phrases like "cloud computing" and "data structure" are not typical phrases in everyday life. These terms also do not typically sell products unless your target users are solely coders and techies.

The writer's role is to restate the language for the average consumer. At the same time, the position is to entice them with the usefulness of employing the discussed technology. Writing SaaS articles requires the material to be effortlessly readable and interesting. Solid content marketing is essential for SaaS companies to convert today's internet users into lifelong consumers.

On average, a SaaS sales cycle length is nearly three months. During this period, customers encounter diverse forms of content, observe numerous sites, and consult influencers. The exposure these potential leads encounter educates, attracts, and persuades them to purchase products.

Therefore, as a SaaS author, you supply the shopper with top-quality content for their decision-making process. You provide every outreach that suits an objective, and the buyer considers your client an industry specialist in complement to a trustworthy service provider.

What are the Challenges in SaaS Writing?

Now you know a little bit about the SaaS industry. So what are some of the challenges you will encounter? What unique challenges do you need to prepare to write for SaaS companies? 

It is essential to keep in mind customers can not physically touch the product. You can not rely on screenshots or other media to do the selling. Instead, your content should connect the dots between an intangible platform and the real-life benefits customers can experience.

It must be straightforward, illustrative, and accurate all at the same time. Considering customers can not physically examine the product themselves. Accurately illustrating how these products will enhance their workflows is essential to converting sales.

SaaS Explanations can be Tricky

Along similar lines, recognizing the most significant advantages of a software's features can be challenging, as they are not always apparent.

Your client may construct a suite of devices for multiple user types and objectives. So you will need to segment marketing messages and CTAs properly. Generic responses will not cut it in SaaS. It would help if you honed in on the distinctive advantages of each solution.

You may not be the Core User

The most challenging assignments involve platforms you don't or wouldn't use regularly. The way to overcome this roadblock is to train yourself to use the software. Therefore, you will be able to think from the perspective of the planned user. The user may have years of experience in a role or industry you are unfamiliar.

You will need to request many questions and be proactive about obtaining demos or training from your client.

SaaS Depends on Long-Form Content

If you are writing for B2C businesses, you might discover the transition from writing short, punchy product descriptions to 1,500+ word articles complex.

B2B marketing employs longer, well-researched articles to enlighten readers before mentioning the service or product.

Keywords are More Elaborate

A SaaS conversion funnel is not as precise as a CPG conversion funnel. According to Gartner, it involves multiple decision makers, usually six to 10, with numerous "jobs" throughout the buying process.

Each decision maker collects information independently before consulting with their group. So your content method must appeal to their various requirements, importance, and search queries.

For example, a SaaS startup might possess a preliminary use case for scheduling meetings, with a secondary use case for booking event speakers. A writer should be able to recognize and target these different cases. Then employ the language, key phrases, and related keywords surrounding each alternative subject.

Why you Should Freelance for SaaS Companies

The extra demands beg the question: Why even become troubled with freelancing for a SaaS firm? Despite the added sophistication it poses, there are many advantages to consider.

Widen your Skillsets

If you like deciphering abstract situations, you may appreciate the challenge and imagination SaaS marketing invites.

The buyers' journies are nonlinear, and SaaS marketing requires lots of trial and error. However, whether you perform on the client messaging, site experience, or keyword strategy. You will learn as you proceed, and your mastery will expand.

Accrue Long-Term Clients

It can be challenging for SaaS companies to discover writers with the proper level of experience, grit, and versatility to correctly represent a suite of tools and software.

So, if you can provide quality work for a SaaS client, the potential to hire you back for additional projects increases. Instead of finding and training new freelancers for every project, they have trained professionals. Therefore, this could generate lucrative, long-term contracts.

The longer you operate for a business, the more challenging it will be to substitute you and obtain another writer with your developed skills.

Expand Services

If you work for SaaS startups, you will observe many have a one-person marketing team. As you develop trust, you will have the opportunity to suggest new initiatives and help manage other marketing aspects for your client.

Therefore, this can range from rewriting a homepage to recommending a new landing page. Then you could graduate from strictly assembling blogs to managing email marketing for the company. Therefore, you could potentially sell services at higher price points because they are more conversion acquainted.

3 Tips for Growing as a SaaS Freelance Writer

1. Get to Know your Clients

SaaS companies produce various technological products that require jargon and industry knowledge. Educating yourself about the industry, the software, and customers are crucial.

Understand the Product

You must know the product before you can write about the product in a compellingly and authoritative manner. Understanding how the product works allow you to write honest product reviews without overselling. Therefore you can clearly explain how things function, highlighting the principal usefulness.

During onboarding, request a product tour. Ideally, you can also obtain a demo version for long-term use. Therefore when you create content, you can reference it throughout your assignment with the group. The better you understand their software, the more comfortable you will be writing about their products.

Learn about the SaaS Industry

A considerable portion of SaaS writing does not concentrate on the product. Instead, you will develop ads, marketing, and sales content.

Here, you will need to master the SaaS industry and marketing strategies. SaaS businesses encircle almost every possible niche. 

For example, if you became a writer for Dropbox, you would provide topics you would not discuss if you were writing for Adobe. However, both companies offer a SaaS marketing strategy. Their industries are impressive, and you must have specific knowledge of their market.

Understanding SaaS requires robust technical and industry research skills. Suppose you can enter a company and quickly acquire industry knowledge, including understanding competitors, where the industry's direction, and how the product works. In that case, you can deliver real value across the platform.

2. Master technical writing

Technical writing is writing explicit, concise content about software and applications. If you have ever clicked a "Next" button as part of a wizard, you can thank a technical and UX writer.

While you might not end up writing technical content for your SaaS company, being capable of offering it will add value to the company. Technical writing applies three primary functions: comprehending the technology, simplifying the concepts, and maintaining concise explanations.

Make the Technology Approachable

A startup SaaS business will likely not have much in the way of content. Even well-established companies will produce new updates and features. However, you will often receive little more than developer memos inside the application.

Without extensive training and information, you must walk through those features and quickly grasp how and why they work.

If you are fortunate, you will have a few interviews with developers. Therefore you will have some notes to work with but be ready to hunt for more information as needed.

Simplify Ideas

The software concepts could be complicated. You must simplify these concepts into clear, easy instructions. However, this also is valid for the SaaS application technical writing materials. Ultimately you want to provide material to help and support these potential customers.

Write with Brevity

Application and supporting text must produce significant value in as little space as possible. One of your first contracts might be translating relatively complex procedures into a simple series of button-pushing steps.

Technical writing may not be a significant responsibility in a SaaS company. If you onboard with a larger company, they will likely have an in-house copywriter to handle technical and internal content. They will use freelancers to manage marketing and sales copy instead.

3. Empower SaaS Marketing and Sales

SaaS relies heavily upon content marketing. The marketing approach includes blogging, email, social media, and landing pages. Therefore your entry point will likely begin as writing blogs or web pages.

If you already have a SaaS blog, a great way to start earning money now is by Affiliate Marketing.

You will either work with the marketing team or develop a content marketing plan. Therefore, this means delivering cross-channel material based on the sales funnel, buyer demographics, and ad marketing campaigns.

Build multi-channel campaigns

SaaS employs cross-channel marketing campaigns in order to connect with customers throughout the buyer journey.

That includes delivering consistent and compelling branding across platforms for blogs, social media, guest posts, news platforms, and other portals. You'll have to develop various content writing skills to meet these needs.

SaaS writers write web copy, blogs, landing pages, whitepapers, case studies, email campaigns, PPC ads, and software copy. You might also have to register the occasional support piece or helpdesk. However, this necessitates a diverse portfolio, a strong understanding of marketing tactics, and the ability to comprehend and implement market and demographic data.

Leverage Sales Funnels

It is crucial to understand how a sales funnel works and how to write for it. You must know which stage customers enter the funnel and how to move them along. However, this includes understanding their business model, demographic, and the job they want your company to accomplish.

For example, you can write more targeted blogs to draw in top-of-funnel readers by identifying pain points. If you understand what they require to solve their situations, you can provide promises that elicit conversions.

The way to help create conversions is to develop email lists, demos, and free trials. If you notice the audience's most common complaints, you can handle them in your content before they evolve into barriers.

Authoring for SaaS demands comprehending the software use and being able to write technical content. Utilizing branding and marketing tactics will help you sell solutions to customers.

SaaS Copywriting: How to Develop a Content Portfolio?

Freelance copywriting can be a lucrative and satisfying profession. The perks provide relative freedom to operate when and how you want, often without a commute. Your probability of discovering good, well-paying work as a copywriter only increases as more businesses move online. The digitization of content takes time to influence customers as freelancers utilize remote work in routine situations.

At the same time, discovering assignments as a freelance writer is not simple. It would help if you worked to produce a portfolio but required a portfolio to obtain a job. Luckily, there are several routes around this chicken-or-the-egg situation. Many can help you earn money while developing your content portfolio.

A portfolio comprises the foundation of your digital yield; it demonstrates experience, technique, mastery, and scope. Now that we have discussed the keys to SaaS copywriting, let's examine how to construct your SaaS content portfolio.

What Content to Include?

When assembling your content portfolio, be picky about what you retain and decide if you want or need it.

Content types

Freelance content writers develop web content, ad copy, blogs and articles, and in-app text are some examples of content you can create. Your portfolio should reflect the specialized work you seek to pursue.

Many online writers construct content spanning varied industries and function in dynamic positions to write content as required. Other writers prefer to write content in a specialized niche, such as UX or web development.

Strategic displays

It would help if you had your website host your portfolio. However, be cautious about republishing content you compose for clients since this can introduce duplicate SEO problems.

You can embed samples of your YouTube scripts for specific content types, such as any YouTube videos. The process can work directly into your website while keeping the source. Other ways to supply information on your portfolio is by linking to them and including screenshots. Doing so also helps your client's SEO.

Tip: Provide download PDFs of your key portfolio pieces. 

Therefore, this guarantees a copy of your piece to showcase. Even if something occurs, like a firm going out of business or the removal of a blog. You can always preserve copies in a Google Drive folder for manageable access and opt to link to your website instead.

Highlight Reels

What content will assist you in obtaining the positions you desire? Examine the job classifications you are applying for and highlight the best keywords to reflect the future work you seek.

Choosing a distinctive niche and then building a portfolio is usually a valuable view.

Getting Published

Your portfolio will be most substantial when you can display live, published content. When you work with other companies, they have conversations with clients. These additional clients in the SaaS industry will ask who is writing their content and pass on your name.

Published work illustrates you can observe instructions and continue with their guidelines. Writing for a brand's style demonstrates you can collaborate well with businesses.

If you do not have sufficient live content pieces to showcase, here are a few tips to bump up your numbers:

  • Build your website and blog.
  • Write web content for charities or friends.
  • Propose preliminary rates for the first X number of blogs.

One of the best ways to create a portfolio is through guest blogging. You can reach out to publications with an article pitch. Some of these publications may pay you or provide you with some authority by publishing your name. However, most journals will link to your website at a bare minimum. 

Not only does this improve your portfolio it also helps increase your SEO.

Find your niche

Establishing where you want to be published and what industry you'll focus on is essential. Most writers ultimately specialize in one enterprise they know well. Therefore, this might be digital marketing, eCommerce, cooking, knitting, psychology, politics, etc.

You can target your portfolio by narrowing your focus and showcasing your knowledge, research, and skills in that space. 

Over time, you can extend into other niches and diversify as necessary.

Choose your target publications.

Some questions you should ask are, "Where do you want to be published?" and "Which companies do you want to write?"

Start small and work your way up. It would help if you looked at quality, traffic, and activity factors. 

Produce a list of dream websites you would like to be published on and why. Then, the niche has similar research sites, competitors, and other publications. Start pitching articles to those first.

Master your outreach

Making contact may be the most challenging aspect of this approach. After you examine each publication, review its content and style. You will want to know what content they already have and what content you should craft as a guest post pitch.

Tip: Check the website for guest post pitching guidelines. Some target sites won't accept guest posts, and others require you to fill out a specific form.

Your email should include a few title pitches. Include some samples of your work, and answer anticipated questions from an editor, such as:

  • Does this person regularly read our blog?
  • What is the purpose of contacting me?
  • Do they have relevant knowledge?
  • Do they understand how we craft our content?
  • Are they capable of following guidelines?

Writing your First Guest Post.

Once someone accepts your pitch, you can begin writing. Do not forget to follow the editorial guidelines provided to you. If they did not offer you the guidelines, ask for them.

Establish a timeline for them to expect a draft and the number of edit requests you will accommodate. If you have not already, read some of their blogs, read the blog to understand their voice and tone.

Once you provide a draft, ask for a rough publication date, and offer to share it within your network.

Tip: Always review that you will get an author bio beforehand. Confirm they will add a backlink to your website.

The Bottom Line

The SaaS industry is expanding as businesses utilize this approach to delivering software. As a result, there are record profits these companies are earning each year. 

If you are considering developing an affiliate website to develop your writing skills, consider working with Reditus. Our affiliate program is consistently assertive in working with affiliates through transformations and updates. 

Therefore, they are a vital asset to your program's success. By supplying the required means, they can resume demanding that your business succeed without the hassle and help your business grow.

Joran Hofman
Meet the author
Joran Hofman
Back in 2020 I was an affiliate for 80+ SaaS tools and I was generating an average of 30k in organic visits each month with my site. Due to the issues I experienced with the current affiliate management software tools, it never resulted in the passive income I was hoping for. Many clunky affiliate management tools lost me probably more than $20,000+ in affiliate revenue. So I decided to build my own software with a high focus on the affiliates, as in the end, they generate more money for SaaS companies.
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