Jun 13, 2025

Why involve.me migrated their affiliate program to Reditus.

Why involve.me migrated their affiliate program to Reditus.

“We migrated to Reditus because they offer everything we truly need: automated payouts, a ready affiliate network, and the ability to run an in‑app referral program together with affiliate channels.”

Vlad Gozman, Founder at involve.me

About involve.me

involve.me is an AI-powered funnel platform used by companies to boost lead conversion and qualification. Marketing (teams) can combine smart forms, survey questions, quiz logic and calculators into multistep flows that guide each visitor towards a personalized outcome.

Before using Reditus, involve.me ran their affiliate program on Rewardful. While it handled basic referral tracking, it lacked the scalability, automation, and network growth engine they needed. 

Funding
Bootstrapped
Users
4.500+
Migrated from
Rewardful

Learn more about the involve.me story by listening, and their lessons learned by listening to the podcast episode we recorded with Vlad Gozman, on the Grow Your B2B SaaS podcast: How involve.me booststrapped to 7 figures in ARR.

Why They Decided to Migrate

involve.me had already generated some traction via existing users and their own network. But to scale meaningfully, they needed:

  • A built‑in affiliate network and marketplace to tap into instantly
  • Fully automated payouts and tax compliance on affiliate payments
  • The ability to combine in‑app referrals and affiliate channels within one unified platform
  • Reliable, consistent attribution and fraud detection
  • A migration process that would be low effort and low risk for both them and their existing affiliates

They evaluated these needs, realized their current tool wasn’t up to the challenge, and chose Reditus to upgrade the system.

Reason #1
B2B SaaS Affiliate Network
Reason #2
Automated payouts
Reason #3
In-app referral program

The Migration Experience: Seamless & Low Friction

To reduce disruption, Reditus and involve.me did the following:

  1. Data export & cleanup; involve.me exported their affiliate and referral data from Rewardful. This was a chance to prune inactive or low-value affiliates before migration. 
  2. Auto‑creation of affiliate accounts; Instead of forcing affiliates to re‑register, Reditus auto‑created accounts (affiliates only had to reset their password). 
  3. Link & data continuity; Affiliates did not have to redesign their links; their existing referral links were imported so no clicks would go lost. 
  4. Overlapping period; Both old and new systems were run concurrently for 30 days (the cookie window) to ensure no missed referrals. 
  5. Affiliate control & phased switch; involve.me controlled timing of cutover. They could migrate gamefully, ensure affiliate communication, and avoid surprises.

Migrating to Reditus has been a low effort from our side, and allowed us to clean up the data in the meantime.

Vlad Gozman, Founder at involve.me

Key Results & What Changed

By moving to Reditus, involve.me unlocked benefits that went beyond just “a new tool”:

  • Network & reach expanded instantly — they could attract new affiliates who discover them through Reditus’ marketplace
  • Payout operations simplified — instead of juggling many vendor payments, they receive one invoice from Reditus, which handles paying all affiliates (e.g. via PayPal) 
  • Tax and compliance burden offloaded — Reditus manages the complexity of executing affiliate payments across geographies. 
  • Better attribution & accuracy — by tracking using Stripe Customer IDs (or unique IDs) rather than email alone, they improve correctness and reduce missed commissions 
  • Scalability unlocked — they moved from incremental affiliate revenue to a system built for growth and compounding impact

In short, involve.me transformed a modest affiliate setup into a first‑class affiliate and referral engine that runs reliably, scales, and requires minimal internal juggling.

Why This Case Matters (and Why You Should Consider Migrating)

If you already run an affiliate or referral program but feel constrained by your current platform, here’s what makes the involve.me migration story compelling:

  • The switch was not high-risk — the migration plan protected affiliate trust and continuity
  • They didn’t lose momentum during migration
  • They gained access to a network and marketplace they didn’t have before
  • They offloaded the operational and compliance burden
  • They moved from a “tool” mindset to a growth engine mindset

We tell your peers: migrating your affiliate program is not just a technical task — it’s a strategic upgrade. With the right partner, you can clean up your existing setup, bring over existing value, and step into a scalable, low-friction affiliate marketing future.

Want to chat about migrating your affiliate program from Rewardful to Reditus as well? Book a call with us here or sign up here.

Story Behind Reditus

Reditus was founded by Joran Hofman, who was first a B2B SaaS affiliate himself before founding Reditus. As an affiliate, he ran into so many issues himself, that he decided to build an affiliate management system. We believe that when we help the affiliates make money, everyone benefits. This is one of the reasons why affiliates have a similar-looking dashboard, receive live chat support, and have lots of materials to achieve success.


As Joran Hofman has been a Head of Customer Success before starting Reditus, you can clearly see the CS mindset baked into the company. The price depends on what you get and the support you receive. With value being something really tangible, Monthly Recurring Revenue is generated via affiliates.

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