Grow Your B2B SaaS Podcast

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus.
Joran Hofman podcasts
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Recent episodes
S6E18 – The 3-Step GTM Playbook to Grow Your SaaS from €0 to €1M ARR with Alexander Estner
S6E18 – The 3-Step GTM Playbook to Grow Your SaaS from €0 to €1M ARR with Alexander Estner

In this episode of the Grow Your B2B SaaS podcast, we sit down with Alexander Estner to talk about how to grow a SaaS company from zero to $1 million …

S6E18 – The 3-Step GTM Playbook to Grow Your SaaS from €0 to €1M ARR with Alexander Estner Read More »

S6E17 – Acquisition Was 99% Done… Then They Backed Out. Here’s What I Learned with Joran Hofman
S6E17 – Acquisition Was 99% Done… Then They Backed Out. Here’s What I Learned with Joran Hofman

Welcome back to another episode of the “Grow Your B2B SaaS” podcast. In this episode, the host, Joran, takes a unique approach by interviewing himself. This episode is particularly personal …

S6E17 – Acquisition Was 99% Done… Then They Backed Out. Here’s What I Learned with Joran Hofman Read More »

S6E16 – You Built It, Now Sell It: Mastering Founder-Led Sales for your B2B SaaS with Zoltan Vardy
S6E16 – You Built It, Now Sell It: Mastering Founder-Led Sales for your B2B SaaS with Zoltan Vardy

Imagine this: you’ve finally finished building your product after countless late nights. The code works, the demo is ready, and your first prospect is waiting. Your heart races because you …

S6E16 – You Built It, Now Sell It: Mastering Founder-Led Sales for your B2B SaaS with Zoltan Vardy Read More »

S6E15 – Why Your Paid Ads Aren’t Working — And How to Fix Them (From $50M+ in Pipeline) with Patrick Cumming
S6E15 – Why Your Paid Ads Aren’t Working — And How to Fix Them (From $50M+ in Pipeline) with Patrick Cumming

Are you wondering Why Your Paid Ads Aren’t Working, Well Before spending a single dollar on paid advertising, you need to ask one critical question: Do you have product-market fit—or …

S6E15 – Why Your Paid Ads Aren’t Working — And How to Fix Them (From $50M+ in Pipeline) with Patrick Cumming Read More »

S6E14 – Building Habit-Forming Hybrid Onboarding: From First Value to Enterprise Success in B2B SaaS with Ramli John (“RJ”)
S6E14 – Building Habit-Forming Hybrid Onboarding: From First Value to Enterprise Success in B2B SaaS with Ramli John (“RJ”)

Struggling to turn new sign-ups into loyal, paying customers? You’re not alone, and the problem might not be your product, it might be your onboarding. In this episode of Grow …

S6E14 – Building Habit-Forming Hybrid Onboarding: From First Value to Enterprise Success in B2B SaaS with Ramli John (“RJ”) Read More »

S6E13 – Future-Proof Your B2B SaaS Pricing: Strategies for the AI Era and Beyond with Kevin Lems
S6E13 – Future-Proof Your B2B SaaS Pricing: Strategies for the AI Era and Beyond with Kevin Lems

In this episode, we explore how SaaS companies can build smart pricing strategies that stay relevant, especially with the rise of artificial intelligence (AI). learn how to Future-Proof Your B2B …

S6E13 – Future-Proof Your B2B SaaS Pricing: Strategies for the AI Era and Beyond with Kevin Lems Read More »

S6E12 – How to Scale your SaaS Internationally: A Founder’s Guide to Going Global with Nicola Calabrese
S6E12 – How to Scale your SaaS Internationally: A Founder’s Guide to Going Global with Nicola Calabrese

are you a SaaS founder wondering how to scale your SaaS internationally? In this episode, Joran welcomes ⁠Nicola Calabrese⁠, the founder of ⁠Undertow⁠, a localization agency focused on aiding SaaS …

S6E12 – How to Scale your SaaS Internationally: A Founder’s Guide to Going Global with Nicola Calabrese Read More »

S6E11 – The SaaS CFO Playbook: Metrics, Margins, and Financial Strategy for Founders with Ben Murray
S6E11 – The SaaS CFO Playbook: Metrics, Margins, and Financial Strategy for Founders with Ben Murray

In this insightful episode, we explore the core financial principles crucial for building a scalable SaaS business. Our guest, Ben Murray—widely known as the SaaS CFO—brings over two decades of …

S6E11 – The SaaS CFO Playbook: Metrics, Margins, and Financial Strategy for Founders with Ben Murray Read More »

What is Affiliate Marketing Strategy: Guide for B2B SaaS
Blog
What is Affiliate Marketing Strategy: Guide for B2B SaaS
Wondering what is affiliate marketing strategy? Our comprehensive guide offers actionable steps and proven strategies to elevate your B2B SaaS business.
What Is Affiliate Revenue? Key to Boosting SaaS MRR
Blog
What Is Affiliate Revenue? Key to Boosting SaaS MRR
In the SaaS industry, the concept of an affiliate marketing revenue model often remains underutilized or misunderstood. This guide is here to change that. Tailored for SaaS marketing professionals, it …

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