Affiliate Marketing Glossary

Explore a wide range of terms, from basic definitions to advanced concepts in our Glossary.
Browse terms by letter
A
Above the Fold
The part of a webpage that's visible without scrolling.
Ad Network
A company that connects advertisers with publishers to display their ads.
Advertiser
Another term for a merchant. A person or company that sells products or services.
Affiliate Disclosure
A statement informing users that the content includes affiliate links and the publisher may earn a commission.
Advertiser
Another term for a merchant. A person or company that sells products or services.
B
Banner Ad
A graphical ad that affiliates can use to promote the advertiser's products.
Backlink
An incoming hyperlink from one webpage to another website.
Benchmarking
Comparing one's business processes and metrics to industry bests or best practices.
Bounty
A one-time bonus or commission for achieving a specific goal or milestone.
Branding
The marketing practice of creating a name, symbol, or design that identifies and differentiates a product.
C
Chargeback Rate
The rate at which transactions are disputed or reversed.
Click Path
The sequence of pages a user visits during a web session.
Contextual Advertising
Advertising that is automatically selected based on the site's content.
Cross-Selling
Encouraging the purchase of complementary items to what the customer is already interested in.
CTR (Click Through Rate)
The ratio of users who click on a link compared to the number who view it.
Customer Acquisition Cost (CAC)
The cost associated with acquiring a new customer.
Chargeback
Reversal of a sales transaction, often due to returns or disputed charges.
Click-Through
When a user clicks on an affiliate's promotional link or ad.
Click-Through Rate (CTR)
The percentage of users who click on an ad or link out of the total who viewed it.
Conversion
When a referred user takes a desired action, like making a purchase.
Conversion Rate
The percentage of referred users who take the desired action.
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D
Datafeed
A file containing product details provided by the merchant for affiliates to use.
Deep Linking
Linking directly to a specific page or product, not just the homepage.
Dynamic Linking
Allowing affiliates to link directly to any page on the advertiser's site, not just a predetermined landing page.
E
eCommerce
Electronic commerce, or the buying and selling of goods and services online.
Email Marketing
Using email to promote products or services and develop relationships with potential customers.
Earnings Per Click (EPC)
Average earnings per 100 clicks.
F
First Click
A commission model where the first affiliate to refer a user earns the commission.
H
Hyperlink
A link from a hypertext document to another location, activated by clicking.
In-House Affiliate Program
An affiliate program managed by the merchant themselves rather than through an affiliate network.
I
Impression
The display of an advertisement or affiliate link on a web page.
In-House Affiliate Program
An affiliate program managed by the merchant themselves rather than through an affiliate network.
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T
Targeting
Choosing a specific audience for an advertisement based on criteria like demographics, location, interests, etc.
U
Upselling
A sales technique used to get a customer to purchase more expensive items, upgrades, or other add-ons.
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