How Insightful Migrated to Reditus and Tripled Its Affiliate Revenue.

Insightful had a working affiliate program via Rewardful, but it was constrained; payouts were messy, affiliate acquisition was limited, and growth was siloed. With migrating to Reditus, they transformed that setup into a scalable growth channel: tripling affiliate revenue in under 18 months, expanding to over 1,000+ affiliates; turning a passive, internal channel into a growth engine.

“Migrating to Reditus solved our biggest headache; affiliate payments, and it unlocked an affiliate network we never had before. In just 18 months we’ve tripled our affiliate revenue, grown to over 1,000 affiliates, and still haven’t had to scale headcount.”

Ivan Petrovic, Founder at Insightful

Before the switch, Insightful relied purely on inbound referrals within their own network. They ran a basic affiliate/referral setup; no marketplace, no external network, no recruitment features. The biggest pain point was operations and payouts: paying affiliates was causing glitches, delays, and friction. On top of that, they lacked any mechanism to discover or onboard new affiliates outside their existing network.

What caught their attention when evaluating Reditus was three key promises:

1. Automated payouts (so they no longer had to manage individual vendor payments)
2. Marketplace listing (to receive affiliate requests from a broader network)
3. Recruitment tools (to actively find new affiliates rather than waiting passively)

Fixing the payments issue was priority one; they needed their affiliate operations to be reliable. They viewed the marketplace and recruitment features as upside opportunities, even if the impact was unknown at the start.

About Insightful

Insightful (formerly Workpuls) is a workforce analytics and productivity software provider that helps organizations monitor time, analyze workflows, and optimize team effectiveness. 

Founded in 2016, Insightful’s mission is to foster sustainable productivity across office, remote, and hybrid work environments. Their software is used by over 210,000 users in 5,800+ organizations across 50+ countries. 

Key Features & Capabilities

• Activity & Time Tracking: Insightful captures employee computer usage (apps, websites, idle time) and automatically maps work hours to projects. 
• Workforce Analytics & Productivity Insights: It surfaces data about productivity trends, tool usage, bottlenecks, and idle behaviors to help managers make data-driven adjustments. 
• Software Utilization / Cost Optimization: Insightful helps identify underused software licenses or redundant tools in your tech stack, enabling cost savings. 
• Security & Privacy First: It supports robust compliance, encryption in transit and at rest, role-based access, and enterprise deployments including cloud or on‑premises. 
• Easy Deployment & Control: The platform is lightweight, integrates with other systems (APIs, workflows), and supports mass deployment for large teams.

See the affiliate program from Insightful.

Migration & Implementation

Insightful opted to use Reditus’ migration service. Key aspects:

• All existing affiliates were imported; no link changes required
• Affiliates were auto‑created in Reditus; they only needed to reset passwords
• Reditus took over link & referral tracking from the prior system
• A 30‑day overlap period allowed tracking in the old system (to capture cookie windows)
• The transition was near seamles; no major technical hurdles, no affiliate confusion, and the team was confident from the start
• On the Insightful side, the founder made the migration decision; operational leadership was handed to a partnership manager who now leads the affiliate program

Once migrated, Insightful began using the full suite: marketplace listing, affiliate recruitment, fraud detection, and automated payouts.

Because Reditus supports testing before full cutover, insights and affiliate activations began even before the full switchover, further reducing friction.

Key Metrics & Results

When joining Reditus, Insightful was already generating approximately US$ 8,000 per month in affiliate-driven revenue via their old platform. Over about 18 months, they tripled their monthly affiliate revenue, now earning US$ 20,000+ per month via affiliate channels.

Their affiliate base expanded dramatically today they have 1,063 affiliates onboarded in the Reditus system. This growth happened without proportionally increasing the investment or operational burden of running the affiliate program.

Month over month, they saw consistent increases in:

• total revenue attributed to affiliates
• the volume of affiliate commissions paid
• the number of new affiliates joining and activating

Because Reditus uses a flat subscription model and their only platform upgrade during that time was minimal, Insightful managed to scale without ballooning costs. The program showed strong compounding effects; early gains fed into more affiliate interest, better performance, and sustained growth.

Strategic Outcomes & Qualitative Impact

• Insightful unlocked a real growth channel, rather than depending on isolated referrals
• Affiliate acquisition became proactive (via the marketplace + recruitment tools) instead of passive
• The operational burden shifted largely to Reditus; Insightful doesn’t need to micromanage payouts or tracking vendors
• They now have a predictable affiliate engine with visibility, control, and scalability
• Reditus and Insightful collaborate — Insightful has been an early beta tester for Reditus’ AI recruitment feature, giving product feedback while benefiting from better affiliate matching
• Monthly catchups and partnership cadence helps ensure alignment, optimizations, and continuous improvement

Lessons, Advice & Next Steps

Lessons / Advice

• Migration doesn’t have to be risky: with overlap tracking, link continuity, and auto‑importation, you can protect affiliate trust
• Don’t underestimate the power of a marketplace and recruitment tools; they open the faucet of external affiliate interest
• Keep internal resource demands low: a single operations lead plus vendor support can run a high scale program
• Expect compounding growth; early months may be slower, but with momentum, gains accelerate
• Use feedback cycles (monthly reviews, data, beta features) to continuously improve program performance

Next Goals for Insightful

• Grow affiliate revenue from $20K+ toward higher thresholds ($50K+ a month)
• Expand further geographically, leveraging affiliates in new markets
• Increase the percentage of high-performing (power) affiliates
• Leverage upcoming AI recruitment features
• Incorporate deeper affiliate analytics / segmentation to identify, coach, and scale top performers