40+ Top B2B Affiliate Marketing Tools: The Ultimate List

Running your SaaS affiliate marketing program with a robust toolkit can dramatically enhance the efficiency and effectiveness of your efforts.

This guide is your tailored path to that goal.

We've assembled an exceptional collection of affiliate marketing tools, each carefully selected for its specific benefits to B2B SaaS companies across various workflows and categories.

These tools cover everything from affiliate tracking to content creation, ensuring a comprehensive approach to your affiliate marketing needs.

As we delve into this essential lineup, each tool is handpicked for its individual merits and its synergy with the entire B2B affiliate marketing ecosystem.

Our focus is to help you build a personalized software stack that aligns with your strategic objectives and enhances your overall program's performance, one tool at a time.

Quick roundup: Top tool recommendations to build your affiliate marketing tech stack

Delve into our comprehensive guide featuring over 40 top-tier affiliate marketing tools, each meticulously selected for its unique value to B2B SaaS companies. From affiliate tracking and management to legal compliance, discover tools that cater to every aspect of your affiliate marketing needs. This roundup is your shortcut to assembling an effective, powerful toolkit to initiate, manage, and scale your affiliate programs, shaping a successful affiliate marketing future.

What are B2B affiliate marketing tools?

B2B affiliate marketing tools are specialized software solutions tailored to the specific demands of the B2B SaaS sector. These tools encompass various functionalities crucial for affiliate program management, such as tracking affiliate performance, facilitating payments, and optimizing marketing content.

The effectiveness of these tools lies in their ability to integrate seamlessly into different stages of the affiliate marketing process, setting the stage for a diverse range of tool categories that we will explore later.

Some strategic benefits of leveraging B2B affiliate marketing tools

Leveraging B2B affiliate marketing tools offers several strategic advantages crucial for the success and scalability of affiliate programs in the SaaS sector. Some notable ones include:

Efficiency and automation

A key strategic advantage of B2B affiliate marketing tools is their remarkable efficiency in managing complex affiliate programs. These tools significantly minimize the administrative workload by automating essential processes such as tracking affiliate referrals, calculating commissions, and managing payment distributions. This shift towards automation frees your team to concentrate more on strategic initiatives and business growth. For a deeper dive into streamlining your affiliate marketing process, explore our insights on automating affiliate marketing from the initial click to the final payout.

Data-driven insights

These tools provide critical data-driven insights, enabling you to shift from guesswork to strategic decision-making. Detailed analytics offered by these tools help you scrutinize every aspect of your program's performance. You can dive deeper into the intricacies of measuring the true impact of your affiliate efforts in our guide on measuring affiliate marketing, where we explore the metrics that matter most.

Effective recruitment

An often-overlooked yet vital advantage of these tools is their ability to aid in effective affiliate recruitment. By leveraging data and insights provided by these tools, you can identify and onboard affiliates who align with your brand values and have the potential to reach and engage your target audience effectively.

Relationship management

Strong relationships are the backbone of successful affiliate marketing. Tools that facilitate clear communication, fair and timely compensation, and good management practices help build trust and loyalty with your affiliates. These positive relationships are essential for long-term program success.

Staying compliant

Compliance should be non-negotiable in affiliate marketing. The right affiliate marketing tools ensure that your program adheres to legal standards and maintains a fair program. To master compliance in B2B SaaS affiliate marketing, explore our comprehensive guide that delves into legal frameworks and strategic management, equipping you with actionable insights for building a robust and compliant affiliate network.

Understanding the types of B2B affiliate marketing tools you will need?

To effectively run your SaaS affiliate marketing program, it's crucial to have a toolkit that covers all aspects of the affiliate marketing lifecycle. Here's a breakdown of the types of tools you need, each addressing specific workflows within your affiliate marketing program:

1. Affiliate tracking and management tools: These are the backbone of any affiliate program. They track affiliate performance, manage commissions, and provide insights into affiliate activities. These tools are critical for overseeing affiliate operations and ensuring that efforts align with your marketing goals.
2. Affiliate recruitment tools: Finding the right affiliates is key to expanding your reach. These tools help identify and engage potential affiliates with the audience and influence that resonate with your brand.
3. Commission and payment management tools: Essential for handling the financial aspects of your affiliate program. They automate commission calculations and ensure timely and accurate payments to affiliates, fostering trust and reliability.
4. Reporting and analytics tools: These tools offer a window into the effectiveness of your affiliate marketing strategies. They provide data on campaign performance, affiliate productivity, and ROI, enabling data-driven decision-making.
5. Affiliate marketing automation tools: Aimed at streamlining repetitive tasks, these tools help automate nurturing campaigns, content distribution, and other marketing efforts, increasing efficiency and consistency.
6. Landing page and conversion optimization tools: Maximize conversions from affiliate traffic. These tools aid in creating, testing, and optimizing landing pages to improve user experience and conversion rates.
7. Content management and creation tools: Support the development and management of engaging content. They are key to ensuring consistent, high-quality content that resonates with your audience and supports affiliate efforts.
8. Email marketing tools for affiliates: Facilitate targeted email campaigns. These tools help design, execute, and track the effectiveness of email communications, a vital component of affiliate marketing strategies.
9. Social media management tools: Enhance your affiliate marketing reach on social platforms. They allow you to schedule posts, analyze social engagement, and measure the impact of social media campaigns.
10. Influencer partnership tools: Useful in forging and managing influencer relationships. They help identify influential personalities and track the performance of influencer-led marketing initiatives.
11. SEO tools for affiliate marketing: Improve online visibility and search rankings. These tools are vital for optimizing web content and ensuring it reaches your target demographic.
12. Link building and management tools: Key for off-page SEO, these tools streamline link outreach and management. They optimize external link strategies and track their performance, which is crucial for boosting your site's search engine rankings and enhancing your overall SEO efforts.
13. Legal compliance and disclosure management tools: These tools ensure that your affiliate marketing program complies with legal and ethical standards, including disclosure requirements. They help maintain transparency, safeguard against legal risks, and build trust in your affiliate activities.
14. CRM tools for affiliate marketers: Essential for organizing and keeping detailed records of interactions with both affiliates and customers. These tools track sales and engagement history, aiding in developing personalized marketing strategies and efficiently managing affiliate partnerships.

Next, we will take a detailed look at the best tools in each category, helping you make informed decisions about the tools most suited to your program's unique needs.

Top B2B affiliate marketing tools for 2024: A deep dive

In this pivotal section, we have carefully curated a selection of the finest B2B affiliate marketing tools available for 2024. Our goal is to provide you with a meticulously researched and detailed overview of the top tools in each category, emphasizing their key capabilities, user ratings, and pricing models. Let's get to it.

Top affiliate tracking and management tools

1. Reditus

Screenshot from Reditus website.

Reditus is a popular choice for software companies looking to kickstart their SaaS affiliate marketing efforts without the upfront costs. The platform’s clear focus on SaaS businesses, a thriving marketplace, and a robust feature set make it a top contender for running your program.

Key capabilities:

• Reditus consolidates affiliate program data into a user-friendly dashboard, making monitoring and optimizing affiliate performance easy.
• Establish your affiliate program swiftly with Reditus. The platform facilitates a setup process that can be completed in under 30 minutes, including technical installation and program detail creation.
• To further streamline the setup process and ongoing management, Reditus offers in-app live chat support, providing immediate assistance for any queries or technical needs.
• Access the Reditus Marketplace, a vibrant B2B SaaS affiliate program and partner listings hub. This channel allows you to showcase your program to over 6,000+ SaaS affiliates, fostering new partnerships and expanding your program's reach.

Reditus ratings:

• G2 rating: 4.9/5 (30 ratings)
• Capterra rating: 5/5 (4 ratings)

Reditus pricing:

• A lucrative free plan is available with unlimited users and affiliates until you reach $1,000 in MRR.
• Paid subscription plans start from $59/month.

2. FirstPromoter

Screenshot from FirstPromoter website.

FirstPromoter is designed to enable SaaS businesses to launch, manage, and optimize referral-based marketing programs effortlessly.

Key capabilities:

• Tracks sales through unique referral links, email, and discount coupon codes.
• Automates tracking of charges, upgrades, and cancellations and ensures refunds and failed charges are accounted for.
• Enables affiliates to promote multiple campaigns simultaneously, each with distinct links and statistics.
• Includes an affiliate link manager for custom link creation and detailed performance tracking.
• Supports sub-id link tracking and A/B testing to optimize performance across different channels.

FirstPromoter ratings:

• G2 rating: 4.4/5 (19 ratings)
• Capterra rating: 4.8/5 (7 ratings)

FirstPromoter pricing:

• 14-day free trial plan available.
• Paid subscription plans start from $49/month for up to $5,000 of total revenue generated each month.

3. Rewardful

Screenshot from Rewardful website.

Rewardful is a robust all-in-one affiliate and referral tracking software specifically designed for SaaS companies. With seamless integration capabilities with Stripe & Paddle, businesses can set up and manage affiliate and referral programs effortlessly.

Key capabilities:

• Automatically detects and deactivates suspected self-referrals to prevent fraud.
• Implements last touch attribution to credit affiliates at the final touchpoint before conversion.
• Allows customizable cookie duration to align with your sales cycle.
• Provides affiliate management and support, including effective onboarding and information sharing via email integrations.

Rewardful ratings:

• G2 rating: 4.1/5 (4 ratings)
• Capterra rating: 5/5 (3 ratings)

Rewardful pricing:

• 14-day free trial plan available.
• Paid subscription plans start from $49/month for up to $7,500 monthly affiliate-generated revenue.

Top affiliate recruitment tools

4. PartnerStack

Screenshot from PartnerStack website.

PartnerStack is a partner ecosystem platform that simplifies the process of growing a SaaS brand through partnerships. It's designed to help you recruit, engage, and scale your ecosystem of partners, encompassing affiliates, referrals, and reseller partners.

Key capabilities:

• Connects with over 80,000 B2B-ready partners through the PartnerStack Marketplace for enhanced program promotion.
• Facilitates partner discovery to recruit ideal matches, with filtering options based on industry, audience, and more.
• Simplifies partner application management with customizable, branded forms and in-platform application processing.
• Integrates an in-app referral widget to transform customers and users into referral partners directly within your product.

PartnerStack ratings:

• G2 rating: 4.7/5 (578 ratings)
• Capterra rating: 4.8/5 (87 ratings)

PartnerStack pricing:

• Pricing is available on request only.

5. impact.com

Screenshot from impact.com website.

impact.com, a global partnership management platform founded in 2008, facilitates the management of diverse partnerships, including affiliates, influencers, commerce content publishers, and B2B relationships.

Key capabilities:

• Offers access to a vast network of over 120k vetted and verified global partners through the impact.com Marketplace, expanding your reach.
• Accelerates partner discovery with advanced filtering in the marketplace and customized search criteria to connect with right-fit partners globally.
• Streamlines the partner conversion process with tools for bulk personalized outreach, automated email workflows, in-app chat, and recruitment tracking.

impact.com ratings:

• G2 rating: 4.6/5 (696 ratings)
• Capterra rating: 4.5/5 (19 ratings)

impact.com pricing:

• Pricing information is available on demo request only.

6. CJ Affiliate

Screenshot from CJ Affiliate website.

CJ Affiliate is recognized as a significant player in the affiliate marketing network, known for its contribution to driving scalable and intelligent growth. As an established name in the field, it has a history of enabling successful marketing strategies for clients through its expansive network.

Key capabilities:

• Facilitates the discovery of new partnerships, aiding in amplifying brand messages and reaching consumers effectively.
• Implements omni-channel strategies and varied commission structures to enhance the effectiveness of partnerships.
• Offers growth consultancy services through CJ’s experts, providing strategic guidance and analysis to maximize the potential of affiliate programs.

CJ Affiliate ratings:

• G2 rating: 3.2/5 (23 ratings)
• Capterra rating: 4.7/5 (3 ratings)

CJ Affiliate pricing:

• Pricing information is not openly shared on the website.

Top commission and payment management tools

7. Tipalti

Screenshot from Tipalti website.

Tipalti is a comprehensive solution aimed at modernizing business payables. It offers automated, end-to-end solutions that enhance scale, efficiency, and focus in business operations. Tipalti simplifies the process of onboarding suppliers, partners, and freelancers, streamlining tasks like PO generation and global payment processing to 196 countries in various local currencies.

Key capabilities:

• Streamlines affiliate and influencer payments globally, reducing payables workload significantly. Offers automated mass payments to 196 countries in 120 currencies through various methods, including PayPal and global ACH.
• Provides a self-service onboarding experience for affiliates and influencers with built-in validation rules, reducing payment errors and offering multiple payment options and currencies.
• Incorporates AI-based fraud detection to proactively identify payment risks in your affiliate network, ensuring secure transactions. Scans affiliate records against “Do Not Pay” lists for added security and legal compliance in every transaction.

Tipalti ratings:

• G2 rating: 4.5/5 (196 ratings)
• Capterra rating: 4.7/5 (128 ratings)

Tipalti pricing:

• Paid subscription plans start from $129 per month for the platform fee.

8. Trolley

Screenshot from Trolley website.

Trolley, a payouts platform for the Internet economy, caters to businesses needing to pay creators, musicians, artists, freelancers, or on-demand workers. It provides an integrated set of tools for end-to-end payout automation, making it a suitable platform for businesses looking to offer a streamlined and efficient affiliate payment system.

Key capabilities:

• Offers a modular toolset for global payouts, including tax forms and ERP syncing, all via a single integration.
• Provides a variety of payout methods such as bank transfers, apps, wallets, wires, and checks, using the fastest available methods like ACH, PayPal, Venmo, and SWIFT Wires.
• Ensures a best-in-class affiliate experience with streamlined onboarding and automated communications. Delivers a fully-brandable solution, including secure bank and tax information collection, automatic payment updates, and support for 36 languages.

Trolley ratings:

• G2 rating: 4.7/5 (38 ratings)
• Capterra rating: 4.7/5 (36 ratings)

Trolley pricing:

• 30-day free trial plan available.
• Paid subscription plans start from $49/month.

9. Lumanu

Screenshot from Lumanu website.

Lumanu simplifies collaborating with creative talent, including freelancers and influencers, for brands, agencies, and companies of all sizes. It streamlines the workflow by handling vendor onboarding, compliance, and payment processes, making it easier for businesses to source, manage, and pay creative professionals.

Key capabilities:

• Facilitates automatic currency conversions, enabling payouts in USD with the option for recipients to convert to their local currency.
• Offers cost-effective solutions with exchange rates from USD to other currencies significantly lower than traditional bank wires or PayPal rates.
• Simplifies vendor management by acting as the master vendor for all payouts, thus eliminating the need for individual vendor onboarding and tax paperwork management.

Lumanu ratings:

• G2 rating: 4.6/5 (18 ratings)
• Capterra rating: 4.7/5 (50 ratings)

Lumanu pricing:

• Paid subscription plans start from $2k/month, and more information is available upon request.

Top reporting and analytics tools

10. Looker Studio

Screenshot from Looker Studio website.

Looker Studio (previously known as Google Data Studio) is a free-to-use data visualization and reporting tool from Google.

Key capabilities:

• Provides in-depth data visualization, allowing affiliate managers to create informative, easy-to-understand reports and dashboards.
• Offers the ability to integrate with a wide range of data sources, including direct integration with various marketing platforms and databases.
• Enables customization of reports and dashboards to fit specific needs and goals of an affiliate marketing program.
• Allows sharing and collaboration on reports and dashboards, facilitating teamwork and streamlined communication within marketing teams.

Looker Studio ratings:

• G2 rating: 4.4/5 (407 ratings)
• Capterra rating: 4.5/5 (310 ratings)

Looker Studio pricing:

• Free to use.

11. Google Analytics

Screenshot from Google Analytics website.

Google Analytics is another free-to-use website traffic analytics tool from Google. It's instrumental in measuring the effectiveness of affiliate marketing campaigns, tracking affiliate-driven traffic, and understanding visitor engagement.

Key capabilities:

• Tracks and reports website traffic, offering clear insights into visitor behavior and engagement, essential for understanding the impact of affiliate marketing efforts.
• Offers conversion tracking, allowing program managers to measure the success of affiliate-driven traffic in terms of specific actions or goals.
• Supports integration with other Google tools and platforms, enhancing the ability to draw comprehensive insights and make data-driven decisions.

Google Analytics ratings:

• G2 rating: 4.5/5 (6243 ratings)
• Capterra rating: 4.7/5 (7763 ratings)

Google Analytics pricing:

• Free to use.
• Enterprise-level paid plan information is available on request.

12. Google Tag Manager

Screenshot from Google Tag Manager website.

Google Tag Manager is a powerful tool designed to simplify the process of website tag management. It's particularly useful for small businesses in affiliate marketing as it allows for the efficient deployment and editing of tags, which are crucial for tracking affiliate campaign performance and user interactions on a website.

Key capabilities:

• Enhances website performance by firing tags asynchronously, allowing them to load independently and not affect page loading speed. This is crucial for maintaining website performance while tracking affiliate marketing campaigns.
• Facilitates form submission tracking, allowing affiliate marketers to set tags to fire upon the submission of specific forms without the need for additional code.
• Supports adding other affiliate marketing software to your website from the intuitive interface.

Google Tag Manager ratings:

• G2 rating: 4.6/5 (395 ratings)
• Capterra rating: 4.8/5 (24 ratings)

Google Tag Manager pricing:

• Free to use.
• Enterprise-level paid plan information is available on request.

Top affiliate marketing automation tools

13. Post Affiliate Pro

Screenshot from Post Affiliate Pro website.

Post Affiliate Pro is a comprehensive affiliate software that facilitates the tracking and managing of affiliate networks. It's designed to manage affiliate programs, track partner performance, assign commissions, and handle payouts, all within a single platform, making it an effective solution in affiliate marketing automation.

Key capabilities:

• Provides effective automation for streamlining commission processes, featuring an intuitive interface, 24/7 customer support, and an award-winning toolset.
• Offers advanced tracking automation, ensuring precise monitoring of conversions, affiliate links, payouts, and fraud attempts, which significantly reduces the need for manual tracking.
• Enhances communication with affiliates and customers through marketing automation tools, enabling scheduled email sending and efficient management of communication strategies without requiring constant manual intervention.

Post Affiliate Pro ratings:

• G2 rating: 4.5/5 (130 ratings)
• Capterra rating: 4.7/5 (607 ratings)

Post Affiliate Pro pricing:

• 30-day free trial available.
• Paid subscription plans start from $129/month when billed annually.

14. Tapfiliate

Screenshot from Tapfiliate website.

Tapfiliate is an affiliate tracking software focused on automating affiliate and referral marketing. With integrations like Shopify and WooCommerce, it simplifies program management through its user-friendly platform and personalized dashboard, enhancing the efficiency of affiliate marketing operations.

Key capabilities:

• Enables the creation of custom triggers for automatic notifications upon key events, enhancing real-time awareness and response.
• Automates approval processes, including affiliate program admissions and commission validations.
• Features automatic refund and dispute handling to ensure accuracy in commission payments and avoid discrepancies.
• Supports setup of triggered emails, webhooks, and automations through Zapier integration.

Tapfiliate ratings:

• G2 rating: 3.6/5 (14 ratings)
• Capterra rating: 4.5/5 (65 ratings)

Tapfiliate pricing:

• 14-day free trial plan available.
• Paid subscription plans start from $119/month.

15. Zapier

Screenshot from Zapier website.

Zapier stands as a pivotal tool in the realm of workflow automation, especially for affiliate marketing. It enables seamless integration across over 6,000 apps, automating tasks and workflows without the need for coding.

Key capabilities:

• Facilitates the creation of automated workflows that can link various applications used in affiliate marketing, ensuring efficient task management and data synchronization.
• Offers the ability to automate crucial affiliate marketing processes such as lead tracking, email campaigns, and performance analytics, making operations more efficient and reducing manual workload.

Zapier ratings:

• G2 rating: 4.5/5 (1190 ratings)
• Capterra rating: 4.7/5 (2774 ratings)

Zapier pricing:

• Freemium version is available.
• Paid subscription plans start from $19.99/month when billed annually.

Top landing page and conversion optimization tools

16. Hotjar

Screenshot from Hotjar website.

Hotjar serves as a product experience insights platform, crucial for understanding customer behavior on websites. It goes beyond traditional analytics to provide a deeper understanding of user interactions, making it an essential tool for optimizing landing pages and conversion strategies in affiliate marketing.

Key capabilities:

• Offers user session recordings, capturing clicks, mouse movements, and more to identify usability issues and improve user experience on landing pages.
• Provides a feedback feature, acting as a real-time suggestion box on your site, allowing users to express their thoughts about specific site elements.
• Enables extracting and sharing impactful insights from recordings and heatmaps, facilitating collaborative analysis and decision-making for landing page optimization.

Hotjar ratings:

• G2 rating: 4.3/5 (298 ratings)
• Capterra rating: 4.7/5 (501 ratings)

Hotjar pricing:

• Freemium version is available.
• Paid subscription plans start from $32/month when billed annually.

17. Unbounce

Screenshot from Unbounce website.

Unbounce is recognized as a leading landing page builder and platform designed to boost conversions through AI insights. It offers a user-friendly solution for businesses to create and optimize landing pages, effectively enhancing relevance, leads, and sales. This makes Unbounce one of the top AI tools for affiliate marketing in the category.

Key capabilities:

• Utilizes an AI-powered Smart Builder to offer data-backed recommendations for creating high-performing campaigns efficiently.
• Features Smart Traffic, an AI-powered conversion optimization tool, to automatically route visitors to the most conversion-optimized landing page based on their attributes.
• Allows for quick building and launching of popups with a drag-and-drop interface, eliminating the need for coding and enabling easy site integration.

Unbounce ratings:

• G2 rating: 4.4/5 (356 ratings)
• Capterra rating: 4.5/5 (253 ratings)

Unbounce pricing:

• 14-day free trial plan available.
• Paid subscription plans start from $74/month when billed annually.

18. Optimizely

Screenshot from Optimizely website.

Optimizely serves as a digital experience platform (DXP) crucial for enhancing digital presence and customer experience in affiliate marketing. For affiliate marketers, Optimizely is instrumental in optimizing landing page experiences, ensuring they resonate with targeted audiences and drive conversions.

Key capabilities:

• Facilitates continuous experimentation on landing pages, enabling affiliate marketers to test, learn, and refine their strategies for maximum engagement and conversion.
• Provides robust personalization tools, allowing for the creation of tailored landing page experiences that cater to diverse audience segments in affiliate marketing.
• Offers advanced content management capabilities, ensuring that landing pages remain dynamic, relevant, and aligned with current affiliate marketing campaigns and goals.

Optimizely ratings:

• G2 rating: 4.3/5 (361 ratings)
• Capterra ratings: NA

Optimizely pricing:

• Pricing information for relevant modules like Web experimentation is available on request.

Top content management and creation tools

19. ChatGPT

Screenshot from ChatGPT website.

ChatGPT, a highly versatile and popular AI assistant, is particularly valuable for affiliate marketing managers in SaaS companies. It assists in various tasks, including writing and content creation, streamlining content management processes and enhancing efficiency.

Key capabilities:

• Offers advanced AI-driven writing assistance, enabling the creation of engaging and relevant content for affiliate marketing campaigns.
• Streamlines content strategy and management by generating ideas, drafting content, and providing suggestions for improvement.
• Enhances email and social media campaign creation, aiding in developing targeted and persuasive messaging.

ChatGPT ratings:

• G2 rating: 4.7/5 (402 ratings)
• Capterra rating: 4.5/5 (33 ratings)

ChatGPT pricing:

• Freemium version is available.
• Paid subscription plans start from $20/month.

20. WordPress.org

Screenshot from WordPress.org website.

WordPress is a premier content management system renowned for its robustness and flexibility, serving as an excellent resource for affiliate marketing managers in SaaS companies. It is arguably among the top free affiliate marketing tools you can find in the market.

Key capabilities:

• Offers a flexible and customizable platform, allowing for creating diverse types of content essential for affiliate marketing, such as blogs, landing pages, and product reviews.
• Supports a wide array of plugins and themes, enabling affiliate marketing managers to enhance website functionality and design, which is crucial for attracting and retaining affiliate partners and visitors.
• Provides tools for SEO optimization, crucial for improving the visibility of affiliate marketing content and driving organic traffic, a key aspect for SaaS companies aiming to broaden their reach.

WordPress.org ratings:

• G2 rating: 4.4/5 (8615 ratings)
• Capterra rating: 4.5/5 (14770 ratings)

WordPress.org pricing:

• Free to download version is available.

21. Loom

Screenshot from Loom website.

Loom stands out as an efficient online screen recording tool that is immensely beneficial for affiliate marketing managers. With its advanced video editing, storage, and easy sharing capabilities, Loom is ideal for creating training materials, onboarding videos, and collaborative content for affiliate partners.

Key capabilities:

• Loom AI features like auto titles, summaries, chapters, task creation, filler words, and silence removal enhance the quality and effectiveness of video messages.
• Offers lightning-fast screen recording across devices with its Chrome extension, desktop, and mobile app, enabling quick creation of instructional and promotional videos for affiliate campaigns.
• Enhances video engagement with tasks, CTAs, comments, emojis, transcripts, and captions in 50+ languages, facilitating better collaboration and understanding among diverse, remote affiliate teams.

Loom ratings:

• G2 ratings: 4.7/5 (1800 ratings)
• Capterra ratings: 4.7/5 (404 ratings)

Loom pricing:

• Freemium version is available.
• Paid subscription plans start from $12.5/user/month when billed annually.

Top email marketing tools for affiliates

22. ConvertKit

Screenshot from ConvertKit website.

ConvertKit is an email marketing automation tool tailored for creators, offering intuitive solutions that are applicable to SaaS affiliate marketing managers. It provides customizable forms, landing pages, and email templates, facilitating effective communication and engagement with affiliate partners and communities.

Key capabilities:

• Features an email designer for crafting visually appealing newsletters, essential for connecting with and engaging affiliate partners and their audiences.
• Offers a Visual Automations tool for creating automated subscriber journeys, ensuring that tailored and relevant content.
• Supports audience growth through Recommendations, enabling collaboration with other creators for cross-promotion and acquiring high-quality subscribers, which is beneficial for expanding the reach of affiliate networks.

ConvertKit ratings:

• G2 rating: 4.4/5 (191 ratings)
• Capterra rating: 4.7/5 (194 ratings)

ConvertKit pricing:

• Freemium version is available.
• Paid subscription plans start from $9/month when billed annually.

23. OptinMonster

Screenshot from OptinMonster website.

OptinMonster, primarily a lead-generation tool, is useful in enhancing email list growth, boosting conversion rates and reducing cart abandonment for affiliate marketing programs.

Key capabilities:

• Features a drag-and-drop builder, enabling the creation of visually appealing and high-converting opt-in forms crucial for capturing leads.
• Offers campaign triggers based on visitor behavior, such as scroll triggers, to display campaigns at the most opportune moments, increasing the likelihood of conversion.
• Provides seamless integrations, creating dynamic campaigns that can personalize, segment, and target effectively, leading to impressive conversion rates.

OptinMonster ratings:

• G2 rating: 4.3/5 (89 ratings)
• Capterra rating: 4.2/5 (73 ratings)

OptinMonster pricing:

• Paid subscription plans start from $16/month when billed annually.

24. Constant Contact

Screenshot from Constant Contact website.

Constant Contact is a digital marketing platform that enhances affiliate marketing efforts with its cloud-based solutions for creating email campaigns, websites, and online stores.

Key capabilities:

• Offers a wide range of mobile-responsive email templates, allowing affiliate marketers to create visually appealing emails quickly and efficiently.
• Provides automated email and text messaging functionalities, ensuring timely and targeted communication with the audience.
• Includes comprehensive engagement reports and campaign comparison tools, enabling affiliate marketers to analyze the performance of their campaigns and make data-driven decisions.

Constant Contact ratings:

• G2 rating: 4/5 (5715 ratings)
• Capterra rating: 4.3/5 (2625 ratings)

Constant Contact pricing:

• 60-day free trial plan available.
• Paid subscription plans start from $12/month.

Top social media management tools

25. Buffer

Screenshot from Buffer website.

Buffer is a social media management platform that streamlines the process of managing and enhancing the social media presence of SaaS brands.

Key capabilities:

• Provides a unified dashboard for planning and publishing content across various social media channels.
• Offers in-depth analytics and reporting tools, enabling affiliate marketing managers to measure social media performance and gain insights for improving reach, engagement, and sales conversions.
• Enhances audience engagement by centralizing comments and interactions, allowing affiliate marketing managers to foster a loyal and engaged following and transform followers into brand advocates.

Buffer ratings:

• G2 rating: 4.3/5 (993 ratings)
• Capterra rating: 4.5/5 (1454 ratings)

Buffer pricing:

• Freemium version is available.
• Paid subscription plans start from $5/month when billed annually.

26. Canva

Screenshot from Canva website.

Canva is a versatile, free-to-use online graphic design tool that is very valuable for affiliate marketing tasks. It provides a user-friendly platform for creating a wide range of visual content, including social media posts, presentations, promotional materials, etc.

Key capabilities:

• Features AI-powered tools like Magic Studio, including Magic Write for generating copy in brand voice and Magic Edit for photo transformations.
• Offers collaboration features, allowing teams to work together in real-time on various projects, which is great for coordinating marketing efforts and ensuring brand consistency across affiliate campaigns.
• Provides a vast library of templates for virtually any need, from professional presentations to personalized invitations, enabling quick customization and creation of high-quality visual content.

Canva ratings:

• G2 rating: 4.7/5 (4428 ratings)
• Capterra rating: 4.7/5 (11578 ratings)

Canva pricing:

• Freemium version is available.
• Paid subscription plans start from $14.99/month.

27. Linktree

Screenshot from Linktree website.

Linktree is an innovative 'link in bio' tool empowering affiliate marketing managers to centralize and share all their important links in one easily accessible location. This tool is particularly useful for managing online presence across various platforms, offering a singular link that connects to a curated landing page with multiple links relevant to an affiliate marketing campaign.

Key capabilities:

• Enables quick creation and customization of a Linktree landing page, consolidating links to social media profiles, websites, stores, videos, music, podcasts, events, and more.
• Facilitates sharing the unique Linktree URL across different bios on platforms like Instagram, TikTok, and Twitter and using QR codes to bridge offline and online traffic, enhancing the reach of affiliate campaigns.
• Provides analytics to track engagement, monitor revenue, and understand audience conversion, allowing affiliate marketing managers to make data-driven decisions and keep followers engaged.

Linktree ratings:

• G2 rating: 4.7/5 (74 ratings)
• Capterra rating: 4.5/5 (84 ratings)

Linktree pricing:

• Freemium version is available.
• Paid subscription plans start from $5/month.

Top influencer partnership tools

28. Upfluence

Screenshot from Upfluence website.

Upfluence is a comprehensive cloud-based influencer marketing platform, great for managing social media marketing campaigns. Infused with AI capabilities, including ChatGPT, it's especially effective for e-commerce and direct-to-consumer brands in the affiliate marketing realm, simplifying the management of influencer partnerships.

Key capabilities:

• Enables discovery of influencers and affiliates across social networks, ranging from micro-influencers to celebrities, ensuring the right fit for your brand's affiliate marketing strategy.
• Offers influencer statistics and a fake follower check tool, providing essential data for effective engagement rate calculations and ensuring authenticity in influencer partnerships.
• Facilitates efficient management of influencers at scale, with features for budget management, ROI tracking, and streamlined workflows, augmented by an integrated ChatGPT solution for enhanced communication and collaboration with content creators.

Upfluence ratings:

• G2 rating: 4.6/5 (127 ratings)
• Capterra rating: 4.1/5 (37 ratings)

Upfluence pricing:

• Pricing information is available on request.

29. GRIN

Screenshot from GRIN website.

GRIN is an AI-powered influencer marketing platform, specifically designed for managing and enhancing influencer relationships. It aids affiliate marketing efforts by enabling brands to connect authentically with creators and influencers, streamlining the process from discovery to content management.

Key capabilities:

• Provides efficient tools for discovering and recruiting creators, including web extensions and landing pages, to expedite finding the right influencer partnerships.
• Enables smooth relationship nurturing with influencers through in-app communications, product shipments, affiliate code distribution, and content sharing, while providing notifications for live posts.
• Offers comprehensive reporting and analytics to assess campaign performance, track sales and ROI, and create detailed reports for informed decision-making.
• Enhances content management capabilities, allowing brands to easily locate, track, and leverage content created by brand ambassadors and influencers across social media.

GRIN ratings:

• G2 rating: 4.6/5 (339 ratings)
• Capterra rating: 4.7/5 (144 ratings)

GRIN pricing:

• Pricing information is available on request.

30. Expandi

Screenshot from Expandi.io website.

Expandi is a cloud-based LinkedIn automation tool tailored for software marketing professionals looking to enhance their affiliate partner recruitment strategies on LinkedIn. It streamlines the process of connecting with potential partners and boosting engagement, offering an efficient way to launch outreach campaigns and see results swiftly.

Key capabilities:

• Automates LinkedIn outreach, enabling the sending of 300+ connection requests weekly, and facilitates booking meetings on autopilot, thus helping build an extensive network of potential affiliate partners.
• Features Smart Sequences, allowing the creation of tailored workflow scenarios based on prospects’ behavior, enhancing the personalization and effectiveness of outreach campaigns.
• Integrates LinkedIn and email outreach, providing a combined approach to increase open and reply rates.

Expandi ratings:

• G2 rating: 4.1/5 (71 ratings)
• Capterra rating: 4.3/5 (31 ratings)

Expandi pricing:

• 7-day free trial plan available.
• Paid subscription plans start from $79/month when billed annually.

Top SEO tools for affiliate marketing

31. Semrush

Screenshot from Semrush website.

Semrush is a comprehensive SEO and digital marketing tool that is great for SaaS affiliate marketing SEO tasks. It offers an extensive suite of features that assist in keyword research, competitive analysis, and search engine optimization.

Key capabilities:

• Provides in-depth keyword research tools, enabling affiliate marketing managers to identify high-value keywords and optimize their content accordingly.
• Offers competitive analysis features, allowing affiliate marketing managers to understand the SEO strategies of competitors and identify opportunities for improving their own affiliate marketing efforts.
• Facilitates site audits and backlink analysis, helping to identify and rectify SEO issues that could impact the performance of affiliate marketing sites and build a strong backlink profile for better search engine rankings.

Semrush ratings:

• G2 rating: 4.5/5 (1866 ratings)
• Capterra rating: 4.7/5 (2174 ratings)

Semrush pricing:

• Freemium version is available.
• Paid subscription plans start from $108.33/month when billed annually.

32. Google Search Console

Screenshot from Google Search Console website.

Google Search Console is an indispensable SEO tool for SaaS affiliate marketing managers. It provides detailed insights into website performance in Google search results, helping to optimize website visibility and traffic.

Key capabilities:

• Offers comprehensive data on website search traffic and performance, enabling affiliate marketing managers to understand how their affiliate content ranks in search results and identify opportunities for improvement.
• Provides tools for monitoring and resolving common website issues, ensuring that the affiliate marketing content is easily accessible and indexable by search engines, thus enhancing overall SEO performance.

Google Search Console ratings:

• G2 rating: 4.7/5 (268 ratings)
• Capterra rating: 4.8/5 (176 ratings)

Google Search Console pricing:

• Free to use.

Top link-building and management tools

33. Hunter

Screenshot from Hunter website.

Hunter is a leading tool for finding and verifying professional email addresses, making it an invaluable asset for SEO link-building and prospecting in affiliate marketing.

Key capabilities:

• Provides a domain search feature to easily identify the right contacts within a company, streamlining the outreach process for link-building and partnership opportunities in affiliate marketing.
• Offers an email finder tool that generates verified email addresses, ensuring high match rates and effectiveness in building a prospecting list.
• Facilitates cold email outreach with Hunter Campaigns, which allows composing emails, scheduling follow-ups, and obtaining precise reports on campaign performance.

Hunter ratings:

• G2 rating: 4.4/5 (519 ratings)
• Capterra rating: 4.6/5 (602 ratings)

Hunter pricing:

• Freemium version is available.
• Paid subscription plans start from $34/month when billed annually.

34. BuzzStream

Screenshot from BuzzStream website.

BuzzStream is a comprehensive outreach CRM that streamlines the process of link-building and digital PR for affiliate marketing. It assists in managing word-of-mouth marketing campaigns efficiently, fostering the creation of buzz, building links, and driving traffic through inbound marketing channels.

Key capabilities:

• Facilitates sending personalized and effective outreach for link-building campaigns, improving placement rates and saving time.
• Offers robust project management tools for link building, including campaign tracking, follow-up reminders, and task sharing, ensuring well-coordinated team efforts.
• Provides tracking for all activity, conversations, and responses within BuzzStream, allowing teams to collaborate seamlessly and stay on top of important interactions without overlap.

BuzzStream ratings:

• G2 rating: 41.1/5 (161 ratings)
• Capterra rating: 4.5/5 (21 ratings)

BuzzStream pricing:

• 14-day free trial plan available.
• Paid subscription plans start from $24/month.

35. Pitchbox

Screenshot from Pitchbox website.

Pitchbox is a specialized all-in-one link-building software designed for SEO professionals. It streamlines the processes of link prospecting, campaign management, and outreach, significantly enhancing the efficiency of finding and engaging with bloggers, publishers, and influencers.

Key capabilities:

• Accelerates finding relevant influencers and publishers with advanced prospecting profiles and keyword searches, integrating with top SEO providers like Semrush and Ahrefs to ensure authoritative connections.
• Offers customizable, personalized outreach and automated follow-up features, allowing for effective communication with prospects and increasing response rates without manual effort.

Pitchbox ratings:

• G2 rating: 4.7/5 (91 ratings)
• Capterra rating: 4.7/5 (41 ratings)

Pitchbox pricing:

• Free trial available on request.
• Paid subscription plans start from $495/month when billed annually.

Top legal compliance and disclosure management tools

36. Cookiebot

Screenshot from Cookiebot website.

Cookiebot is a consent management platform (CMP) that helps ensure GDPR compliance and adherence to online privacy regulations for affiliate marketing websites.

Key capabilities:

• Offers a fully customizable cookie consent banner, allowing website owners to tailor the design and content to increase user trust and opt-in rates, thereby improving the overall user experience.
• Maintains a comprehensive global cookie repository, providing detailed descriptions of known third-party cookies and tracking services essential for informed consent management.
• Features an automated cookie declaration, which can be seamlessly integrated into privacy policies, simplifying the disclosure process.

Cookiebot ratings:

• G2 rating: 3.8/5 (20 ratings)
• Capterra rating: 4.8/5 (6 ratings)

Cookiebot pricing:

• Freemium version is available.
• Paid subscription plans start from $13/month/domain.

37. Didomi

Screenshot from Didomi website.

Didomi specializes in providing innovative solutions for collecting, respecting, and leveraging user choices, facilitating great privacy-focused user Experiences. It enables organizations to navigate and manage the complexities of user privacy and data control, which is essential in the evolving landscape of data privacy regulations.

Key capabilities:

• Offers comprehensive management of consent for all privacy regulations across multiple channels, devices, and frameworks, simplifying the compliance process in various business contexts.
• Allows creating personalized pages for customers to specify their communication preferences, using widgets to collect specific information on-demand.
• Ensures accurate and transparent consent notices that reflect all website vendors, critical for maintaining clarity for users and avoiding data privacy breaches.

Didomi ratings:

• G2 rating: 4.6/5 (99 ratings)
• Capterra rating: 4.5/5 (14 ratings)

Didomi pricing:

• Pricing information is available on request.

38. Termly

Screenshot from Termly website.

Termly is a comprehensive compliance solution for navigating complex data privacy laws globally. It aims to simplify data compliance for businesses by offering a user-friendly platform with various tools, including privacy policy generators and cookie consent management, to ensure adherence to various international privacy laws.

Key capabilities:

• Provides a free privacy policy generator, enabling businesses to create customized privacy policies that comply with GDPR, CCPA, PIPEDA, CalOPPA, and other data privacy laws, essential for legal compliance.
• Offers a cookie policy generator to create customized cookie policies for websites.
• Includes a free disclaimer generator, a valuable tool for creating legal disclaimers to protect blogs, websites, or apps against legal liability, further enhancing legal safeguards for businesses.

Termly ratings:

• G2 rating: 4.4/5 (36 ratings)
• Capterra rating: 4.8/5 (62 ratings)

Termly pricing:

• Freemium version is available.
• Paid subscription plans start from $10/month/website when billed annually.

Top CRM tools for affiliate marketers

39. HubSpot

Screenshot from HubSpot website.

HubSpot, as a CRM platform, is particularly effective for affiliate marketers focused on maintaining detailed records and nurturing relationships with their partners. Its comprehensive suite of tools facilitates efficient management of partner interactions, tracking of affiliate performance, and streamlining communication.

Key capabilities:

• Offers detailed contact management features that allow affiliate marketers to maintain comprehensive records of their partners, including communication history, performance data, and personal preferences, essential for personalized relationship management.
• Includes automation tools for marketing and communication, enabling affiliate marketers to send targeted emails, schedule social media posts, and create personalized content for partners, thereby enhancing engagement and collaboration.

HubSpot ratings:

• G2 rating: 4.4/5 (10924 ratings)
• Capterra rating: 4.5/5 (3942 ratings)

HubSpot pricing:

• Freemium version is available.
• Paid subscription plans start from $18/month when billed annually.

40. Airtable

Screenshot from Airtable website.

Airtable offers a versatile platform that can serve as an effective CRM tool for affiliate marketers. Its customizable database and spreadsheet hybrid structure enable affiliate marketers to efficiently organize and manage partner data, campaign details, and performance metrics.

Key capabilities:

• Provides a flexible and user-friendly interface for managing affiliate contacts and interactions, allowing for the creation of custom databases.
• Enables the tracking of affiliate campaigns and performance metrics in a centralized system, facilitating real-time analysis and data-driven decision-making.

Airtable ratings:

• G2 rating: 4.6/5 (2188 ratings)
• Capterra rating: 4.7/5 (1923 ratings)

Airtable pricing:

• Freemium version is available.
• Paid subscription plans start from $20/user/month when billed annually.

41. Kiflo

Screenshot from Kiflo website.

Kiflo presents itself as an intuitive partner success platform, ideal for affiliate marketers seeking to strengthen and grow their partner ecosystems.

Key capabilities:

• Offers functionality to detect inactive partners quickly through custom workflows, helping affiliate marketers identify and re-engage with partners to maintain healthy, productive relationships.
• Simplifies lead sharing with partners, providing tools to assign and track leads efficiently, ensuring that partners have all necessary information for engaging potential customers effectively.
• Features a deal registration system, securing opportunities and maintaining visibility, which is crucial for building trust and mutual value in affiliate partnerships.

Kiflo ratings:

• G2 rating: 4.8/5 (76 ratings)
• Capterra rating: 5/5 (4 ratings)

Kiflo pricing:

• 14-day free trial available.
• Paid subscription plans start from $90/month when billed annually.

How to evaluate and select the right B2B affiliate marketing tools?

With so many tools available across various categories, selecting the right set for your B2B affiliate marketing program can be daunting. The key is to focus on tools that meet your immediate needs and align strategically with your long-term business goals. Here are some key considerations to guide your selection process:

Strategic alignment

Choose tools that directly bolster your marketing objectives. Whether it’s driving partner engagement, enhancing lead generation, or managing campaigns more effectively, each tool should have a clear purpose in your overall strategy.

Value first

Consider tools that offer significant value, ideally starting with a robust free version. This approach aligns with our ethos at Reditus - we believe in delivering value before asking for payment.

Integration and compatibility

Prioritize tools that integrate smoothly with your existing marketing ecosystem. Seamless compatibility with your current CRM, analytics, and other marketing platforms is essential for a streamlined and efficient operation.

User interface and accessibility

Opt for tools with intuitive interfaces. User-friendly tools can significantly improve team efficiency, reducing the time and resources spent on training and adaptation.

Reliable support

Assess the quality of customer support. Dependable and responsive support is crucial for resolving issues promptly and maintaining continuous operations.

Conclusion: The best affiliate marketing tools deliver clear value

In our comprehensive exploration, we've covered a diverse range of tools, each tailored to key workflows in affiliate marketing. The takeaway is clear - the best tools in this domain deliver undeniable value – enhancing efficiency, streamlining operations, and driving meaningful results.

Among these standout tools, Reditus emerges as an essential component of any B2B SaaS affiliate marketing toolkit. Its 'value first' approach aligns perfectly with the needs of businesses looking to set up their affiliate programs without upfront costs.

Whether you're just starting or scaling up, Reditus adapts to your pace, ensuring that the investment in the tool is always proportionate to the value it brings.If Reditus isn't yet part of your marketing toolkit, it is time to explore its potential. We invite you to book a demo and see firsthand how Reditus can elevate your affiliate marketing efforts, providing a solid foundation for growth and success in the competitive world of B2B SaaS.