How Expandi is making over $1.5M+ ARR via Reditus

We started Reditus to test the marketplace and were pleasantly surprised. Running it alongside our existing program let us test without migrating affiliates right away. Now fully migrated, they handled everything for us—we didn’t have to lift a finger.

Stefan Smulders, CEO at Expandi

About Expandi

Expandi is a LinkedIn automation tool which helps companies to contact prospects via smart automated sequences. It is a great tool for any company or individual to start doing prospecting. They even offer a full academy to become a prospecting expert. 

With more than 12,500 active users, it is helping many businesses to create a predictable stream of leads on LinkedIn without being spammy. Their pricing is seat-based, and starts at $99 / month per seat. 

The challenge

Expandi is always on the lookout for high-potential growth channels and was already familiar with affiliate marketing. While their in-house efforts were successful, they were limited to their own network and recruitment efforts before joining Reditus.

Curious about the potential of the Reditus marketplace, they decided to add themselves to it, running it alongside their existing program for two key reasons:

• Attract new affiliates beyond their own network
• Explore growth opportunities through an affiliate marketplace

As a well-known brand, Expandi gained traction quickly after joining. Their advantage is being a versatile tool for any company looking to generate leads. With a broad target market and an optimized funnel (from website visit to signup, and signup to paid), Expandi is an ideal product for affiliates to recommend.

Key results with Reditus

What is next?

With the program fully migrated to Reditus, it’s time to scale the affiliate efforts even further. Until now, they’ve relied solely on affiliate links, but with Reditus, they’ll be experimenting with coupon codes for influencers and automatically generated links.

Expandi has been a great partner, initially focusing on leveraging their own network before joining the marketplace. They understand that success takes time and educating affiliates is key.

They were also our first client to benefit from automated payouts, receiving a single invoice for all commission payments. Reditus handles payouts on their behalf, enabling them to scale more quickly across regions without worrying about taxes or compliance.

Want to migrate your affiliate program as well? Book a call with us here.