How Expandi made over $65k in 12 months via Reditus

We started with Reditus to see the effect of the marketplace and were happily surprised with the results. Having run Reditus parallel to our existing program allowed us to test the platform without the need of migrating our affiliates right away.

Stefan Smulders, CEO at Expandi

About Expandi

Expandi is a LinkedIn automation tool which helps companies to contact prospects via smart automated sequences. It is a great tool for any company or individual to start doing prospecting. They even offer a full academy to become a prospecting expert. 

With more than 12,500 active users, it is helping many businesses to create a predictable stream of leads on LinkedIn without being spammy. Their pricing is seat-based, and starts at $99 / month per seat. 

The challenge

Expandi is always for new high-potential growth channels and was already familiar with affiliate marketing. So far, they have been doing all the work themselves, which means they had been limited to their own network before joining Reditus. 

Being curious about the effectiveness of the Reditus marketplace, they decided to add themselves to it, parallel to their existing program. Mainly for these two reasons: 

• Gain new affiliates outside own network

• Identify growth potential using an affiliate network 

As a well-known brand, Expandi gained traction right after entering the marketplace. Their ICP could be in any company, so they have optimised their own funnel (website visit > signup & signup > paid). It is a great tool for affiliates to recommend. 

Having these two basics in place, they grew within 12 months to 242+ B2B SaaS affiliates. Like any program, 10-20% of these affiliates generated the most traffic & sales for them. 

Within a year, they generated over $65k in total revenue and are currently at almost $14k MRR generated via Reditus affiliates.

Key results with Reditus

What is next?

As the Reditus marketplace has proven its value, it is time to move over the existing program towards Reditus. By bringing all affiliates into Reditus, they can use one tool to manage & grow their affiliate program. 

Expandi has been a great partner to work with, as they have been running the affiliate program for a long time. They can make feature requests which benefit all of the Reditus clients. Making it a true partnership, where we are focused on a win-win situation. 

The migration will be a process which is going to take a few months, as we will slowly move over all affiliates towards Reditus; starting with new affiliates from the Expandi network. The majority of affiliates with existing paid referrals will be moved over when Expandi is switching towards a new payment processor.

Story Behind Reditus

Reditus was founded by Joran Hofman, who was first a B2B SaaS affiliate himself before founding Reditus. As an affiliate, he ran into so many issues himself, that he decided to build an affiliate management system. We believe that when we help the affiliates make money, everyone benefits. This is one of the reasons why affiliates have a similar-looking dashboard, receive live chat support, and have lots of materials to achieve success.


As Joran Hofman has been a Head of Customer Success before starting Reditus, you can clearly see the CS mindset baked into the company. The price depends on what you get and the support you receive. With value being something really tangible, Monthly Recurring Revenue is generated via affiliates.