S1E19 – How to Set up Multi-Channel Marketing Tracking With Julia Draghici

Multi-channel marketing tracking with Jaulia Draghici and Joran Hofman

How do you Set up a Multi-Channel Marketing Tracking strategy?

Are you doing the proper multi-channel tracking for your business? The key to business growth is tracking what is working and not working. In today’s episode, we discuss how to track all your marketing efforts across various channels. Julia Draghici is our guest expert today. She is the founder and CEO of CPV Lab, a bootstrapped tracking tool that helps businesses to manage their multi-channel marketing efforts.

Why you need to listen to Julia

Julia has been a SaaS co-founder for the last 5 years with a computer science and economics background. In the previous 15 years, she has gained much experience in different work areas, including Project Management and Software Development. As such, she is skilled in customer support, affiliate marketing, sales, and strategic planning.

What is multi-channel market tracking

Julia starts by unpacking omnichannel marketing to establish business visibility on all channels where the target audience is found. In this regard, multi-channel tracking entails monitoring the performance of your efforts across various channels. A SaaS can figure out the best-performing channels and thus place greater priority on them. In addition, tracking helps to understand customer behavior and affiliate partners.

Minimum requirements for tracking multi-channels

According to Julia, the natural starting point of tracking them is defining them first. Defining a channel enables a SaaS to determine its target audience. Instead of following trendy channels by competitors, it is better to target channels with your ideal customer profile. Secondly, you should define your budget for the tracking effort. When bootstrapping, Julia advises splitting your budget across the various selected channels and testing them for about 3 months. It also helps to run display ads and engage partners to leverage their established marketing networks.

Common mistakes in multi-channel tracking

Julia points to the failure to compare data between and across the various channels as the main mistake by most companies. Given that each traffic source has its tracking system, it is crucial to compare the data results to figure out the best-converting ones. She suggests that a SaaS should utilize a single tracking platform for the multi-channels to avoid the danger of wrong attribution.

Most suitable model for attributing conversion

Julia explains that most SaaS rely on first-click attribution, which shows the first point of engagement for the user. However, she is curious about the potential evolution in tracking following Google’s plans to replace first-click with events for attribution beginning June 2023.

How multi-channel tracking helps determine performance

Our guest expert explains that tracking channels provide an opportunity to compare the performance data of marketing efforts. As such, A SaaS would need to conduct A/B testing for the various elements of their marketing efforts with multi-options. For instance, speed testing of the landing page could reveal a higher click rate for Facebook Ads but dismal rates on TikTok.

Common pitfalls to avoid during multi-channel tracking

Julia underscores the danger of not undertaking to track itself. With the various tracking tools on offer today, a SaaS should not have any excuse for not performing tracking across their channels. Secondly, she advises against not assessing the metrics for the company because it helps understand the click rates and conversions. Consequently, the business should compare the metrics across the various channels and take needed measures accordingly. Julia says that what entails conversion varies from company to company, with some attributing it to signups while paying clients for others. She further notes that multi-tracking across channels is particularly challenging for freemium models because not all customers qualify.

How to start with multi-channel tracking

Julia is categorical that using an ad tracking tool is the best starting point. In addition to free analytics, a SaaS company stands to benefit significantly by leveraging a dedicated ad tracker across all its marketing channels. For instance, an ad tracker saves time and resources for learning and deploying campaigns. You can also share and compare the performance metric data with investors and affiliates in real-time by using such tools.

Winning strategies for top affiliate marketers

Our guest expert notes that affiliate marketers go beyond blogging and posting marketing messages. They establish and target primary traffic sources and conduct testing of the offers, landing pages, creative aspects, and connecting devices, among other strategies. After that, they are able to leverage the most effective message across the channels.

Advice to SaaS founders with 10K MRR

Julia advises early-stage SaaS to implement an affiliate program to help with their multi-channel tracking efforts. This helps save the company from losing money in figuring out what is working and what isn’t. Also, the founder should seek to leverage acquisition by using their customers as referrals or ambassadors to promote the business.

Advice to SaaS business with 1M ARR

Our guest expert said that a tracking program should be part of the business at this point. The business benefits from a strong affiliate program from networking with partners and the community. Also, the entire team at the company should work together towards the common goal of effectively tracking their multi-channels for greater growth.

Time Stamps

  • (0:40) Introduction of today’s topic and guest expert
  • (1:27) Why you need to listen to Julia 
  • (03:12) What is multi-channel market tracking 
  • (04:45) Minimum requirements for tracking multi-channels: 
  • (07:37) Common mistakes in multi-channel tracking:
  • (10:21) Most suitable model for attributing conversion 
  • (12:45) How multi-channel tracking helps determine performance 
  • (15:05) Common pitfalls to avoid during multi-channel tracking:  
  • (17:21) How to start multi-channel tracking: 
  • (19:15) Winning strategies for top affiliate marketers: 
  • (23:15) Advice to SaaS founders with 10K MRR
  • (25:06) Advice to SaaS business with 1M ARR: 
  • (27:21) Julia’s contact information 


Introduction to Julia Draghici

00:30 – Joran Hofman
Welcome back to another episode on the Grow your B2B SaaS podcast. We discuss all topics on how to grow your B2B SaaS. No matter in which stage you are in, when you want to grow, you will need to track what is working and what isn’t. Sounds easy, but it can be complicated really quickly when you run multiple marketing channels. Today we’ll discuss how to track all your marketing efforts across multiple channels, also known as multichannel tracking. My guest is Julia Dragich. Julia is the founder and CEO of Cpvlab, a bootstrap ad tracking tool which helps company to manage and optimize their Multimarketing campaigns in one place. Julia transitioned from project management and development to business growth and affiliate marketing five years ago. And to quote her, she still loves every minute of it. Welcome to the show, Julia. 

01:20 – Julia Draghici
Thank you, Joran. Nice to be here. Thanks for inviting me. 

01:23 – Joran Hofman
Thanks for joining us. And let’s just jump straight in for the people who are not convinced after this intro. Why should people listen to you today? 

01:32 – Julia Draghici
Mainly because I’m a SaaSkander like you and like most of the listener to this show, as you said, I have a background in computer science and economics. For the last 15 years, I work in different areas of software development from developer, business analyst, project manager, so I know how to build a good software. And then five years ago, I started working at CPV Lab as the co founder. This is SaaS. And I was, let’s say, fortunate enough to wear many hats. And so I had developed many skills in customer support, marketing, sales, strategic planning, like every founder out there, actually. And it’s really interesting. And also I got contact with this performance marketing industry because most of our customers are like affiliate marketers. And it’s really a fascinating word. I just love it. It’s really interesting how these guys are working and how they can make profit with small budgets and then what can I say? 

02:37 – Julia Draghici
That’s kind of it. I like to think of myself as more as a generalist because my career was more horizontal going on different areas. I’m not a specialist in one field. I’m just liking to see how the pieces going together and that gives me these skills when we launch a product or we launch something to see how the pieces get together. So, yeah, that’s kind of it. 

What is Multi-Channel Marketing Tracking?

03:02 – Joran Hofman
And I think that’s a real typical example of a bootstrap founder. You need to have where multiple ads, you need to be able to do a lot of things yourself first. Yeah, we’re going to talk about multichannel Marketing tracking. Can you just give us a brief overview what it actually is and why it is important for SaaS companies? 

03:20 – Julia Draghici
Of course, my pleasure. Let’s make sure everybody is on the same page here. Multichannel Marketing or Omnichannel Marketing. I heard that so many times in the last couple of years that I think sometimes that is common knowledge, but it’s not. Omnichannel Marketing essentially a way for you to be present on all channels where your customer is. So on all the marketing channels, where is your customer? And tracking Omnichannel Marketing, it’s basically to monitor the performance of your campaigns across all the channels, so you can see the difference between channels, to see what channel is more performant, what is bringing you more money and where to invest time. And as for SaaS, because we’re addressing SaaS here, it’s important that because you want to know what channel you want to go with, what is bringing you more customers, where you to invest money and time, right? 

04:15 – Julia Draghici
And also to understand your user behavior. Because if he goes to an ad on a channel and then goes back to another one and an ad one, we know already that for sales, the time until conversion is longer. So you need to follow the user and understand the behavior. We as a sales also track everything. We try to track everywhere where we go, like organic social media, affiliates, partners. 

What needs to be in place before starting multi channel marketing?

04:43 – Joran Hofman
Search ads, everything you mentioned you need to market where your customer is present, analyze user behaviors. But I guess before you know that what needs to be in place before you can really start tracking multichannel, first. 

04:58 – Julia Draghici
Of all, you need to define these channels, right, to see where your customer is. And let’s make something clear from the beginning. If somebody is using a channel, that doesn’t mean you have to use it as well. If for example, not all the SaaS products need to be on TikTok, for example, because simply, maybe your target customer is not there. I’m not saying here that SaaS products should not promote on TikTok. Of course they can if their audience is there. The point is you don’t have to follow what is cool or what is trendy, what others are doing. Just see where your customer is here on LinkedIn, then go with LinkedIn. If it’s on Facebook, go with Facebook. Google, where do your SAP? Maybe it’s in communities. You can find it on Reddit or whatever. Once you have a list, just try to reach those channels. 

05:46 – Julia Draghici
And of course then you have to define the budget for that, right? You have to have a budget. And as it goes for minimum budget, it’s hard to define one. But I would say if you are like common founders, maybe you are a bootstrap one. You don’t have thousands of dollars to invest in marketing. So you should split the channels in two or three other times and reach to them two or three other times, like for two or three months, two months at least, and then see how it goes. Testing mainly. And you can start like a minimum things. You can start with low budget channels like display ads, those are like cheap channels or you can do partnerships, those are also cheap things to do, like free. You waste time mostly to reach to partners in the same area, like companies that share your customer, but they are not doing the same. 

06:44 – Julia Draghici
And also pay that like PPC search ads, those are very good and most people are using them, but they can get expensive. And for that I would say that you need at least 1000, maybe $1,500 to just go with them to have relevant data out of it. Because if you invest less than that, the data will not be relevant. To optimize, you will not have enough data. 

07:13 – Joran Hofman
Yeah, and I think the key thing you said here, you will start with different channels, start experimenting, and then if you start tracking things, you will know what is actually working or not. 

07:22 – Julia Draghici
Exactly. Yeah, we know because the basic is to track everything, not just go there and spend the money and then not knowing oh, I have three conversions, but I don’t know exactly how much that cost me. 

What are the common mistakes made when tracking multi-channel marketing?

07:35 – Joran Hofman
Yeah, and this is like the best practice, right? What are the most common mistakes companies make when they track their campaigns across multiple channels? 

07:44 – Julia Draghici
I would say not tracking at all. It’s a big mistake, but I will exclude that even though I showcases. So probably the big mistake would be to not compare data as we talked earlier, like to not compare data across between channels. Let’s say you run Facebook Ads. Google Ads. LinkedIn Ads, right? And all these platforms, all these traffic sources have their own tracking system in place. So people, businesses, what they are doing, like they go on Google Ads, they search Google Ads to see the results, report Facebook Ads go to Facebook Ad Manager, LinkedIn to LinkedIn Campaign manager. I think it’s called TikTok to tick. You got a point. The thing is that this tracking system they have, they are like similar but not quite. They have different naming, different data points, different way to calculate metrics. And when you search and you check the result in one channel, you will miss comparing them, you’ll miss comparing them, you will miss also the attribution of the conversion. 

08:47 – Julia Draghici
If a user sees your ad in Facebook and then goes to Google, and goes to Google and search your company and then converts, that conversion is attributed to Google and you say oh, Google brings me conversion, I should put more money in that. But the first contact was in Facebook, the user found about you in Facebook and probably you should invest more there. So the attribution is broken. And the solution is quite simple actually. Just use a single platform to track all the channels. And there are many trackers or analytics tools out there that you can use. You can use even Google analytics. It’s popular. I don’t personally like it, but it doesn’t matter, that me, you can use it. Just make sure you track all in the same place, all the channels. Because that’s how you can compare, that’s how you can see which one, because if one is bringing you just impressions, but it’s not bringing you conversion, then you don’t do much. 

How to pick the best attribution model for your SaaS marketing?

09:47 – Joran Hofman
Exactly. And that’s what we all care about in SaaS conversions at the end of the day. Yeah, exactly. So, first mistake, not tracking at all. So if you want to get started, as you mentioned, Google Analytics is a good way to start. And if you want to dive deeper, then we’re going to discuss a little bit, then they probably come to you. And then the next thing is of course, is not comparing data between the channels. To be honest, we track everything in Google and Litix at the moment or in the separate channels, which I definitely don’t think is ideal. So I can see the clear benefit here. Regarding the Attribution, you kind of mentioned it already. There’s different models. How do SaaS companies pick like the most suitable model for their needs for. 

10:29 – Julia Draghici
Attribution-wise, there are multiple way of Attributing a conversion. Mainly what it means, you run multiple campaigns in different channels and you get a conversion. Which channel brought you that conversion? Right. That means Attribution and the most popular one that most of my customers that I work with are using is like the first click Attribution because it sounds logical. Your user saw your ad on Facebook and then went search on Google and then maybe on some community reviewing. Because we know that for SaaS that’s common, like searching for reviews and things like that. And then he converts it. Right. And you want to know, okay, this user from where he comes from Google. So you need to attribute the conversion to the right channel. Right. There are also other Attribution model, like depending how time it takes for the lifecycle of your cell process, you can attribute to the last channel or you can split percentages between channels. 

11:32 – Julia Draghici
It depends. But for my experience, the first click channel is the most used one, mostly for wholesale and other businesses. And the funny thing about this is that Google recently announced they will remove this first click Attribution starting in June, I think, or July, June I think, because it doesn’t match the new Google Analytics for way of tracking. And we as of that tracker, we will continue having it. But I’m very curious to see how things will evolve with this change from Google. I’m very curious and people are used to it, they want to attribute it like that, but we’ll see. 

12:14 – Joran Hofman
Yeah, because it is the first time they hear about your brand of course, if it’s the first click, it’s the first time they actually took a certain action on the ad you’re running. So it’s interesting that they go that route. 

12:26 – Julia Draghici
Yeah, they start this with Google Analytics Four, they will start tracking based on events. So it’s a different way of tracking and they say it doesn’t match with first click attribution anymore. 

12:38 – Joran Hofman
We’re going to see because most of your clients are using it, google and its users aren’t. So I’m really curious where that’s going to lead. 

12:44 – Julia Draghici
Yeah, me too. 

How does Multi Channel Marketing help with running experiments?

12:45 – Joran Hofman
You mentioned it already a little bit. As in running experiments? As in B2B SaaS Companies is all about running experiments, right. So if you have a growth hacker, he probably is going to run multiple experiments across multiple channels. Like how can multichannel marketing tracking help with that? To really see what is working and what isn’t. 

13:05 – Julia Draghici
Of course, if you track channels, you can compare the data, right? So mostly experiment. If you want to track or if you want to go on multiple channels, you need to experiment on what works and whatnot. And the best way to do this experiment is by running a B, testing A B, testing all the elements for your campaign, like A B testing landing pages offers different elements like country or anything that has multiple options. Mainly I always recommend that our customer to just go if they want to go multiple channels. Just going into a split testing for landing pages and offers because we had quite a few cases, including for ourselves, where we discovered after doing these cases that like split tests that a landing page, for example, was having. Like a highest click to rate on a channel. Let’s say Facebook ad, but on a different channel, the same landing page was having a very poor click to rate. 

14:07 – Julia Draghici
And if you don’t compare that, you will not know. So yeah, split testing is mandatory when you run campaigns on multiple channels. Yeah, test your creatives, your landing pages, do copies. 

14:21 – Joran Hofman
Makes a lot of sense. 

14:23 – Reditus ad
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Common pitfall you should avoid when implement multichannel tracking

15:05 – Joran Hofman
Are the common pitfalls people or companies should avoid when implementing multichannel tracking? 

15:11 – Julia Draghici
I would say not tracking again, because it doesn’t make sense. There are many tools out there that you can use. They’re easy to use, affordable, so just don’t do that. Another thing would be like to not look at the metrics, all the metrics out there because okay, views, impressions, they are nice but you need to look deeper also there are business that look like at the end of goal oh, I got ten conversions, happy joy. But if you look deeper you’ll see that probably you got 5% click to rate. Maybe if you increase that click to rate you’ll get more conversions. Right? So just look at all the metrics. All the metrics are important like engagement. Click to rate conversion costs and compare them between channels. If a channel is bringing you just impressions and not conversion, maybe you should stick with the one you have more conversions and more engagement, for example. 

16:04 – Joran Hofman
Yeah, maybe a really simple question, but what is in your opinion a conversion? Is it a sign up or an actual paid client at the end? 

16:13 – Julia Draghici
Depending on how you define it, depend on what you think, what your goal is. You want to have sign up or you want to have somebody just trying the product or fence on what your goal, how you define a conversion for you? It’s different for every business. 

16:30 – Joran Hofman
Yeah, good. Yeah. Because in our case we now set it up as sign ups. So basically that’s a conversion. But we notice now as well that we get a lot of Gmail sign ups which 99% of the times won’t be relevant because they’re not a SaaS business. So yeah, we are going to change that really soon. 

16:45 – Julia Draghici
I know that. We also at some point we had the premium plan which was very nice. We want to help others and have them use the tool but our customer support got so crowded because of them and they were not installing and everything. So we decided and get it at the end after we tested for one year and something. 

17:09 – Joran Hofman
Yeah, exactly. We have a freemium model so people can just easily sign up. But it’s also tracking wise is a bit more difficult because they’re not all qualified. 

17:19 – Julia Draghici
I know the feeling. 

How to get started with Multi Channel Marketing Tracking?

17:20 – Joran Hofman
If companies want to get started with multichannel marketing tracking, what would be the best way to do? 

17:26 – Julia Draghici
By using an ad tracker of course, I know I’m biased here we develop an ad tracking platform ourselves, but I know I’m right. So by using an ad tracker like CPV Lab you will just get so many advantages that you not want to stop it, stop using it. What can I say? You can use free like analytics but if you use a dedicated one, you can use it on top of analytics to have your own tracker to your tracking system and you’ll get some more benefits. You’ll have all the channels already, they’re predefined all the tokens, everything. You’ll not have to have a developer or somebody to set up everything for you. You will be able to split this much easier because you defined everything in this tracker. And I like that because afterwards you just copy the campaign. You are in your traffic source and if you want to change something, you’re changing the tracker and don’t go to the learning phase at the traffic source and waste money and time on that learning phase that we all know it takes something. 

18:25 – Julia Draghici
And also it’s so nice to see the dashboard with all your campaigns. 

18:32 – Joran Hofman
Yeah, you mentioned time saving already. I guess those two things SaaS companies do is right, they either save time or they save money. Does your two also save money? 

18:44 – Julia Draghici
You have all the tools to optimize campaigns. You get all the insights and all the information so you can optimize it, including how to optimize it. And for a SaaS founder as well, if you have investors coming, you just share with them real time data, give them an account and see for yourself how the campaigns are going, how much it cost, real time. And it’s just much easier than compiling spreadsheets and reports and sharing with others. 

What are top affiliates doing to make revenue?

19:15 – Joran Hofman
One of the niches you focus on, I think you mentioned a little bit in the beginning were an affiliate management tool. So I’m going to ask, of course, one question related to this. What are the top affiliates doing to make a lot of revenue for the clients they’re recommending? 

19:28 – Julia Draghici
Yeah, this is a special feel for me. I like it a lot. So our customers are mainly affiliate marketers. And I know Joran, you have ready to visit an affiliate network that I hope will get integrated next week in our tracker. So yeah, affiliate marketers. Mainly what they do is not just blogging, right? I know people think, oh, I do affiliate marketing, it’s just posting some links and get some commission. It’s not just only that, they do a lot of work behind, right? They first search an affiliate network depending on the niche they want to promote. If they want software, they will go to Reditus or there are many other affiliate networks depending on niche, like gaming, health, sports, depending, right? And then what they will do is just pick traffic sources. And again, on the traffic sources side, there are many out there, not just the mainstream like people are thinking, like not just Google, Facebook and TikTok or Microsoft. 

20:25 – Julia Draghici
There are hundreds of traffic sources out there. Again, depending on the niche or depending on the ad type of ads, like native ads, push ads, video ads, what type of ads you are running and what an affiliate wants is to spend less on the traffic and to get more profit. And to get that because he’s paid on performance, he will do a lot of testing. So that’s the main thing that they do. They do a lot of testing. They test an offer with many traffic sources or they test many offers with the same traffic source and then they test landing pages creatives, like text to target or like countries, mobile devices, different types. They test like every little thing. I’m amazed about what things and how those funnels are looking because I’m not a marketer myself and I’m just really impressed about what they are doing. 

21:20 – Julia Draghici
We are just doing software for marketers. We help them. I know that. I know how to help them. But I’m impressed about what they are doing. So they are really smart, most of them. Most of the ones I work with, really smart people doing marketing, very good marketing. And they are based just on performance. So everybody should use them actually. And the thing they are doing about testing is actually that’s how we develop a part of our product at some point. It’s called multivariate testing because they test so much. It’s a way of testing a landing page by using the same landing page and testing like having multiple landing pages by using one landing page in a piece of code. So let’s say you want to test the different headlines or different images or different textion button and you just define those. Let’s say you want three headlines, three buttons or three images or something. 

22:16 – Julia Draghici
And then you put that code in one page and then that page will load differently for each user. And you’ll see the combination of this. You’ll see like first headline with the first image with the third button went much better. Like for click to rate or another combination was better for engagement. And you’ll see like that and you’ll just delete the ones that are not working and just stay and scale with the ones that are working. To answer your question, what they are doing, they are testing. They are testing like everything like madness. 

22:49 – Joran Hofman
Yeah. I really like that you’re getting so enthusiastic about affiliate marketing. I love it. 

22:54 – Julia Draghici
Yeah, I am. 

The biggest benefit for Affiliate Marketing in B2B SaaS

22:55 – Joran Hofman
I wanted to ask a question as and what would be the biggest benefit of affiliate marketing for B2B SaaS. But you kind of mentioned it, right? It’s paper performance. So in your words, everybody should use them. So I’m not going to ask you that. 

23:07 – Julia Draghici
But I guess you are a SaaS company and you don’t have an affiliate program. Definitely you should use one. It’s like basic. You don’t pay randomly. You pay just when you got a conversion. Define your conversion. If it’s sign up, define it. And when you get that, you’ll pay the affiliate and you don’t have to invest on all the channels that you don’t know because he will do the job for you. He will test traffic sources, he will test different channels for you. And you don’t have to wait because it’s his time. His effort is everything. It’s mean, I think. 

23:38 – Joran Hofman
Yeah. And what we see now, for example, in our network, that the highest performing affiliates actually run paid ads for some of our clients. So not everybody allows that. So of course you have to agree on that with the affiliate. But the ones who do allow it are doing really well because they don’t run the ads themselves. They actually let the affiliate do it for them. 

23:58 – Julia Draghici
And sometimes they have much more experience and much more knowledge how to run those ads than you. If you are like you have a small team, you don’t have a dedicated person to run those ads for you. That’s very good express. 

Advice for SaaS founders growing to 10k MRR

24:12 – Joran Hofman
Yeah, we are coming a bit to the end. I always like to ask these two questions at the end when we talk about multichannel tracking. What kind of advice would you give SaaS founders who are growing to 10K monthly recurring revenue (MRR)? 

24:27 – Julia Draghici
Okay, so if you go to 10k MRR. I would say again, if you don’t have an affiliate program in place, just make sure you get one in place. And also use your customers as referrals. Reward them if it bring your customers, help them with materials and everything so they can promote you. It’s a very good acquisition channel using your customers as ambassadors. So that or I would say tracking your channels from the beginning. It’s important to do that from the start. You’ll understand much better before losing money, where to invest money. 

Advice for SaaS founders growing to 1M ARR

25:06 – Joran Hofman
Nice. And let’s assume that we then passed a 10K monthly recurring revenue. So we’re now growing to 1 million arr. How does your advice change? Like, what advice would you give to somebody going to 1 million Annual Recurring Revenue (ARR)? 

25:18 – Julia Draghici
Okay, so if you go to 1 million, congratulations. Yay. And I assume you already have multiple channels out there, multiple acquisition channels in place. And I also assume you have tracking in place. If not, do it. You cannot get there without tracking. Guessing it’s good one time, two times, but not so many. So what I would say is again, affiliate program, if you don’t have one, use it. It’s very powerful. And about tracking, I think at this stage, you already have processes in place. What you can do is network a lot with like minded people. Focus on that, learning from their mistakes. I know this is not related to tracking, but I think it’s a good advice. And yeah, focus on your team. At this stage. I will focus on the team and make sure the team knows. Every team member knows how important it is for the final goal, what hits place in that big picture. 

26:15 – Julia Draghici
Because the team is the most important at some point. 

26:19 – Joran Hofman
Yeah, especially if you’re going to pass a 10K. Like, you will need to build a team which is going to take the heavy lifting for you. I guess the biggest takeaways is if you don’t do tracking, definitely get tracking in place. And if you don’t have an affiliate program, definitely set up an affiliate program. Any other final thoughts you want to share with other B2B SaaS founders. 

26:37 – Julia Draghici
Yes, B2B. SaaS founders. I’m here in the same fight as you are, in the same environment. So if you want to learn more about what tracking or something, just connect. Ask me. Or if you just want to tell your problems. I’m good listener. I can listen. Maybe we can help each other, but I can just listen so you can get out of the system and continue building. 

27:02 – Joran Hofman
Nice. Yeah. I really love how helpful SaaS phoners are to each other. I’m part of the SaaSk partner membership group and it’s the exact same thing there where everybody really tries to help each other. 

27:14 – Julia Draghici
Wow, that’s really nice that there’s, like, this members group communities building. 

How to get in contact with Julia Draghici

27:19 – Joran Hofman
Yeah. There are quite a few you mentioned already. People can get in contact with you if they just want to have a chat. How do the people get in contact with you? 

27:25 – Julia Draghici
What will be the best LinkedIn you can use? LinkedIn. I’m on Skype. I’m on telegram. I’m everywhere because our users are everywhere. So I try to be everywhere, but mostly on LinkedIn. Yes. Cool. 

27:37 – Joran Hofman
Then we’re definitely going to link it in the show notes because it is a difficult name to pronounce and to spell, but I hope I say it right. Julia Draghici, thank you for coming onto the show today. 

27:47 – Julia Draghici
Thank you. Thank you, Joran, for having me. It was a pleasure. And continue building, everybody. 

27:51 – Joran HofmanCheers. Thanks. Bye. 

Joran Hofman
Meet the author
Joran Hofman
Back in 2020 I was an affiliate for 80+ SaaS tools and I was generating an average of 30k in organic visits each month with my site. Due to the issues I experienced with the current affiliate management software tools, it never resulted in the passive income I was hoping for. Many clunky affiliate management tools lost me probably more than $20,000+ in affiliate revenue. So I decided to build my own software with a high focus on the affiliates, as in the end, they generate more money for SaaS companies.
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