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Joran Hofman
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What are the Four Essential Business Models?
Metrics & Terms
What are the Four Essential Business Models?

When you are considering B2B SaaS you need to understand what is a B2B model first. Though if you are not aware we will provide you examples of all four different types …

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How are B2C and B2B Affiliate Marketing Differ from Each Other? 
Affiliate Marketing
How are B2C and B2B Affiliate Marketing Differ from Each Other? 

B2C and B2B affiliate marketing are vastly becoming popular ways to sell products and services. When considering B2B SaaS, you need to understand B2B first. We will define some of the terminologies …

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How B2B SaaS and Agencies Utilize Affiliate Programs
Affiliate Marketing
How B2B SaaS and Agencies Utilize Affiliate Programs

You have already answered the question of what is the ultimate B2B software needs. You have developed a high-quality software product but do not know how to get it in front …

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Best SaaS Marketing Practices To Boost Your Business
Marketing
Best SaaS Marketing Practices To Boost Your Business

Attracting qualified leads without breaking the bank can be challenging when marketing SaaS Products. SaaS marketing is tricky because you need to offer more to consumers than the product. You …

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How can Affiliate Marketing help your SaaS Business?
Affiliate Marketing
How can Affiliate Marketing help your SaaS Business?

Want to know what affiliate marketing is and how to get started for your SaaS? See our beginner guide on affiliate marketing.

Vital B2B SaaS Knowledge and Frequently used Terms 
Metrics & Terms
Vital B2B SaaS Knowledge and Frequently used Terms 

Often terms involving computers use acronyms. We may not be familiar with frequently used B2B SaaS terms too. We may know B2B stands for business to business, and SaaS is …

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Our Experience with AppSumo
Funding & Boostrapping
Our Experience with AppSumo

A question we receive a lot is; How was your experience with AppSumo? Meaning a lot of SaaS companies are interested to find out if AppSumo can help them grow …

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How to set up a profitable SaaS affiliate program?
Affiliate Marketing
How to set up a profitable SaaS affiliate program?

SaaS affiliate programs involve the process of affiliates linking SaaS products they promote on their websites by highlighting the content or service they offer. When a visitor to their site …

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