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What Is a Partner Marketing Manager? Definition, Skills, and more.


So, you've heard the term 'partner marketing manager' but aren't sure what it means? Well, not to worry – you've come to the right place.

Today, we'll cover everything you need to know about being a partner marketing manager, from the definition to the skill set required and how to get started.

We'll also examine why becoming a partner marketing manager might be attractive and how it could help you advance your career. 

Let's get to it.

What Is a Partner Marketing Manager?

A partner marketing manager oversees the relationship between the organization and external partners. This could be anything from affiliates to vendors, and you'll be responsible for managing both parties' relationships.

Visual with examples of partnership marketing

Your primary role is to identify new partners and maintain relationships with existing ones. This means you need to be able to research potential partners and create compelling campaigns that will help generate leads and revenue for your organization.

For example, you might develop a content marketing strategy for an affiliate or create an email campaign focusing on increasing customer engagement.

You might also be responsible for creating, managing and overseeing loyalty programs, setting targets, and analyzing performance.

Overall, it's your job to ensure that all partnerships run smoothly and that both parties benefit from the relationship. Check out this complete guide when you don't know how to start with SaaS partnerships.

What Are the Responsibilities of a Partner Marketing Manager?

Your responsibilities will depend on the size of the organization you work for but typically include the following:

  • Researching potential partners, negotiating terms, and managing relationships
  • Developing content marketing strategies
  • Creating and managing loyalty programs
  • Setting targets, monitoring performance, and analyzing results
  • Working with other departments to ensure a successful partnership

Some companies may also require you to develop marketing strategies for new products or services and devise customer acquisition and retention plans. 

However, these duties are only sometimes part of the job description.

What Skills Does a Partner Marketing Manager Need?

To succeed in this role, you should have strong communication and interpersonal skills and the ability to build relationships with internal and external partners.

You'll also need to be able to think creatively and come up with innovative ideas for marketing campaigns. You should understand online and offline marketing strategies, have an eye for detail and be able to budget efficiently.

If you're comfortable with data analysis and have a good understanding of SEO, that could also help you stand out.

Some other skills that would be helpful include:

  • Negotiation and relationship management skills
  • Analytical and problem-solving abilities
  • Good organizational and time management skills
  • Experience working with different marketing software, such as Google Analytics or Adobe Creative Suite
  • Knowledge of marketing strategies, such as email and social media campaigns

Ultimately, a partner marketing manager needs to be able to develop successful marketing plans that will increase the visibility of their organization's visibility and drive leads and revenue through their partnerships.

What Is the Difference Between Affiliate Marketing Manager and Partner Marketing Manager?

The two terms are often used interchangeably but have some key differences.

An affiliate marketing manager manages relationships between their organization and affiliates. This means you'll be in charge of recruiting new affiliates, creating campaigns to drive traffic and sales, and monitoring performance.

visual explaining the differences between the tasks of an affiliate marketing manager vs a partner marketing manager.

On the other hand, a partner marketing manager is responsible for managing relationships with vendors and other partners, such as influencers. It's your job to develop campaigns and strategies that will help drive revenue and increase customer engagement.

Even though the two roles are similar in many ways, the focus and responsibilities of each position can vary from organization to organization.

How Can I Get Started as a Partner Marketing Manager?

If you're interested in becoming a partner marketing manager, the first step is to gain relevant experience. This could be through internships, part-time jobs, or volunteer work. 

You should also keep up with the latest developments in marketing and technology, as this will help you stay ahead of the competition.

It's also a good idea to build your network and attend industry events, as this will help you meet potential partners and learn more about the industry.

Once you have the necessary skills and experience, you should look for job postings on company websites. Make sure you tailor your cover letter and resume to the specific role, highlighting relevant experience and demonstrating why you're an ideal candidate.

More specifically, here are some steps you can take to get started as a partner marketing manager:

  • Take relevant courses and professional certifications in digital marketing, analytics, or other related fields.
  • Gain experience in the field by completing internships or working part-time jobs.
  • Attend industry events and build up a network of contacts.
  • Tailor your resume and cover letter to the specific role you're applying for.
  • Use social media, such as LinkedIn, to research and connect with potential partners.
  • Monitor the latest developments in marketing and technology.

What Career Path Can I Take as a Partner Marketing Manager?

The career path for a partner marketing manager can vary depending on the organization you work for. You can advance your career by taking on additional responsibilities, such as developing and managing complex campaigns or leading a team.

You could also choose to specialize in a particular marketing area, such as influencer or content marketing, or move into a more senior role, like partnerships director. 

Alternatively, you could use your experience and skills to move into digital marketing or search engine optimization.

A typical career path for a partner marketing manager is to move into a senior business development role, working with key partners and other stakeholders to develop strategic partnerships.

You can also move away from the marketing field and into other areas such as sales, client services, or operations. This can be a great way to broaden your skill set and gain additional experience.

Regardless of your path, gaining relevant experience and continually learning about the latest marketing trends will help you advance your career as a partner marketing manager.


Partner marketing managers are responsible for developing and managing relationships with vendors and other partners, such as influencers. It's a highly competitive field, and getting started can be challenging. 

However, with the right skills and experience, you can begin a successful career in partner marketing. 

To get ahead in this field, stay up to date on the latest trends, expand your network and attend industry events. You should also take advantage of opportunities to gain additional experience and advance your career.

Joran Hofman
Meet the author
Joran Hofman
Back in 2020 I was an affiliate for 80+ SaaS tools and I was generating an average of 30k in organic visits each month with my site. Due to the issues I experienced with the current affiliate management software tools, it never resulted in the passive income I was hoping for. Many clunky affiliate management tools lost me probably more than $20,000+ in affiliate revenue. So I decided to build my own software with a high focus on the affiliates, as in the end, they generate more money for SaaS companies.
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